Soft Stickbaits

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

Specifically designed for Ned rigging, the Yamamoto 3” Ned Senko Floater offers the same legendary action that Yamamoto baits are known for but meticulously tuned to be the best Ned bait on the market. Made using a floating formula of plastic, the...

Expert perspective: The Ned Zone is a versatile bait, perfect for various techniques such as floating, rigging, and drop shotting. Its distinct belly features an alignment line for easy rigging, while its unique tail design entices fish to strike. With...

The Beatdown is a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. This is a technique where the key is to do less and don’t overthink it. If you want to experience fast action and lots of bites, you need to let it do...

As versatile as they are productive, the Z Man ZinkerZ feature a super tough, salt impregnated ElaZtech body designed to sink slowly and provide a tantalizing fluttering action on the fall. Rig them straight, Texas, Carolina, Wacky or on a drop shot,...

Delivering all of the same seductive features as the original T.R.D., the Z Man Big T.R.D. offers a larger profile that works to draw more attention and entice bigger bites. Built to pair perfectly with Z Man’s Power Finesse Shoomz, the Z Man Big T...

Experience complete control over larger bass with the Berkley Powerbait Maxscent The General Worm's reinforced scenting and enticing shimmy. Meticulously crafted with Berkley's new Maxscent formula, this worm has a slow, shaking descent and a larger...

Effectively control big bass with the Berkley Powerbait Maxscent The General Worm, featuring reinforced scent and a tantalizing shimmy. Made with Berkley's new Maxscent formula, this worm boasts a slow, shaking descent and a larger scent field for...

The pros behind the 6th Sense Divine Ned Football Jig Head created the ultimate versatile finesse option. With a football-shaped head and dual wire weed guards, the Ned Finesse provides less snagging and better posture, resulting in increased bites. The...

The Magnum Trick Worm is a key choice for anglers who want to present a slightly beefier package to fish that might be spooked by something with more appendages. Rigged alone on a wide gap hook or wacky rigged, its sashaying action will tempt even the...

One part fluke, one part soft stickbait, the Zoom Fluke Stick gives anglers two highly effective baits rolled into one appetizing package. Whether you fish it weightless, on a dropshot, or Texas-rigged, the Zoom Fluke Stick has a seductive...

Put your favorite worm, creature, or craw plastic on our Runt. Make long casts and drag it back slowly. Keep your rod tip high to feel the strike. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.