Built with Rage patented flanges applied to a well-known creature bait shape, the Strike King Rage Hawg combines attention-grabbing action in a bait profile that's compatible with a wide range of techniques and applications. Designed to produce...

The SPRO Flappin Frog Jr. 60mm packs explosive topwater action into a compact profile built for targeting bass in heavy cover. Its flapping legs create a buzzing, lifelike disturbance that draws aggressive strikes across mats, pads, and shoreline...

An already proven winner just got a whole lot better. The Berkley Powerbait Maxscent Chigger Craw features the same enticing profile as the original Chigger Craw that has been tempting scale-busting bass for years, but now boasts Berkley’s...

An already proven winner just got a whole lot better. The Berkley Powerbait Maxscent Chigger Craw features the same enticing profile as the original Chigger Craw that has been tempting scale-busting bass for years, but now boasts Berkley’s...

The Fluff Flock Hair Jig is a premium, oversized jig designed to create a bigger, slower-falling presentation when fish demand a more natural look. Built with an enhanced blend of bucktail hair, feathers, and shimmering tinsel, this jig delivers a...

The Heddon Super Spook Jr Walking Bait is a revolutionary addition to the world of topwater fishing. Boasting eye-catching colors and reflective finishes, this lure is sure to grab the attention of fish and improve your chances of getting bites...

The length of the Heddon Zara Spook is 4 1/2 inches and it weighs 3/4 ounces. As the topwater lure that introduced the revolutionary walk-the-dog retrieve, the Zara remains unmatched in the realm of topwater fishing, despite countless attempts to imitate...

The Heddon Super Spook is a revolutionary topwater fishing lure that boasts eye-catching colors and a glossy finish, guaranteed to attract the attention of fish and increase your catch rate. Equipped with loud rattles and Excalibur Rotating Treble Hooks,...

The Rollerama from Big Bite Baits does exactly what it sounds like – roll and roll and roll. Perfect for Forward Facing Sonar, the 5″ Rollerama uses a laminated formula to improve rolling action. Flanges on the front are...

Crafted with slim kicking legs, the NetBait BaitFuel BF Toad Jr 3.5" (8 Pk) creates a tempting surface disturbance at any retrieval speed. This soft-bodied, buzzing frog lures in explosive topwater strikes from bass hiding in dense cover. Infused with...

Made with a tapered body, abundant “hairs” along its length, and split antennae for added action, the Hideup Coike Shrimp Creature Bait is designed to trigger bites even when no action is imparted by the angler. Versatile enough to...