Baits

Perfect for blind casting or presenting to fish visible on forward-facing sonar, the Yamamoto Hinge Minnow is carefully engineered to be the ultimate rolling minnow. Made with a hinged tail portion and laminated top and bottom sections that are...

Designed with input from top Yamamoto pros, the Yamamoto Yama Bug delivers the utmost action along with an attractive creature-bait profile to pique the interest of even the most educated bass. Crafted using a custom Yamamoto plastic formula...

Made with a tapered body, abundant “hairs” along its length, and split antennae for added action, the Hideup Coike Shrimp Creature Bait is designed to trigger bites even when no action is imparted by the angler. Versatile enough to...

The new 4" Ring Fry from Lake Fork Tackle is an improved version of the popular French Fry lure. Its large tapered body contains hidden air pockets that mimic natural breathing, while also concealing the hook, making it ideal for use in heavy cover...

Designed to produce bites in tough conditions, the SPRO KGB Lil Guy 120 Glide Bait delivers a similar action to the popular KGB Chad Shad 180 in a more compact size for coaxing strikes from reluctant fish. Manufactured by SPRO for KGB...

Offering the perfect blend of subtle finesse and undeniable attraction, the Hog Farmer Utility Player Worm features a ribbed body that kicks out vibration and a tapered tail that comes to life with the slightest twitch. Designed to float...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

After extensive collaboration with our expert team at 6th Sense Lure Lab and Pro Staff Ambassador Josh Jones, we are pleased to introduce the Divine Umbrella Rig Series. Hand-crafted with durable stainless spring wire and a 3D head design, this umbrella...

Enhancing the action and appearance of your topwater plopper presentation, the Strike King Clickin Chickin is designed to produce a unique sound and water disturbance that entices aggressive reaction strikes from predatory fish. Utilizing its...

A bite-sized topwater plopper built with a less intrusive profile, the Strike King Bitsy Chickin features a small profile that’s designed to generate explosive topwater bites from highly pressured bass. Capable of imitating a wide range...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless steel rings. Its versatile abilities make it...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless steel rings. Its versatile abilities make it...