Lipless Crankbaits

The Strike King Red Eye Shad Tungsten 2-Tap 1/2 oz is the top choice among professional anglers, thanks to its impressive productivity and reliable performance. This upgraded version takes things even further by introducing a unique tungsten sound...

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive shallow water fishing. The square bill design and distinctive...

The 6th Sense Crush 250MD Crankbait elevates mid-range cranking with its standout features. Unlike other crankbaits, its uniquely designed tail with a distinctive taper creates erratic movements for increased strikes. Its quick and efficient diving...

The Norman Speed N Jr. Crankbait, a smaller version of the well-known Speed N Crankbait, is ideal for navigating highly fished or clear waters. It is also highly effective when targeting smaller baitfish. Despite its compact size, the Speed N Jr...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Bill Lewis® Rat-L-Trap Mini Trap® is ideal for shallow water fishing, equipped with red Mustad Triple Grip hooks and split rings for added strength. This versatile bait is effective for a variety of species, such as sea trout, redfish, and...

The Sonicside crankbait, created to meet the high standards of our National Pro Staff, delivers a tight, high-pitch action ideal for dominating cold water conditions. Its tough, 1mm circuit board lip is reinforced by a sturdy support, providing...

The updated Griffon series utilizes cutting-edge Megabass design technology to deliver increased power and performance. The enhanced hydrodynamic design not only improves shape and water channeling, but also creates a more aggressive bottom-contact...

Berkley® collaborated with professional anglers to create various sizes of Flicker Shads that mimic natural prey. The innovative movement replicates the flickering motion of a scared baitfish. Expertly designed to resemble shad in size, shape, and...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca...

When the offshore cranking bite heats up, it's time to grab the Diving Balsa B. Manufactured using the exclusive Heat Compression Molding (HCM) process, this balsa crankbait is consistently of the highest quality. The Diving Balsa B comes "ready to fish"...