Spring Collection

The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the FREESTYLE is built for easy big-game rigging for novices and experts alike...

Swimbaits have a significant impact in the fishing industry, and River2Sea's latest offering, the S-Waver, is poised to leave a lasting impression. With its natural "S-Action" swimming motion, this lure will entice big gamefish to approach and...

The Hazedong Shad's sensitive tail produces realistic vibrations, making it effective even with slow retrieves and gentle shaking. Compared to the Spark Shad, it has less body movement and focuses its action on the tail for a subtle, high-pitch kicking...

The Bacca Burrito Medium Sinking Swimbait is a versatile tool for targeting larger fish. With its unique body shape and weight, it is perfect for navigating shallow waters and attracting finicky fish. Designed in collaboration with Gail Ratcliff and Bull...

The Bacca 6" Burrito Medium Sinking Swimbait is designed to increase versatility for anglers targeting large fish. With a slow retrieve, it is perfect for exploring shallower areas, weighing in around half an ounce lighter than the previous version. This...

The Bacca Burrito Medium Sinking Swimbait offers anglers an expanded range for targeting large fish, making it a versatile and effective option for catching giants. With its unique body shape and a weight half an ounce lighter than the previous model, it...

The Megabass Spark Shad boasts a lifelike appearance, complete with anatomically accurate fins that aid in stabilizing the bait and prevent it from rolling at high speeds. Its soft yet durable plastic composition allows the paddle tail to produce a...

The Megabass Spark Shad boasts a lifelike appearance, complete with anatomically accurate fins that aid in stabilizing the bait and prevent it from rolling at high speeds. Its soft yet durable plastic composition allows the paddle tail to produce a...

The Megabass Spark Shad boasts a lifelike appearance, complete with anatomically accurate fins that aid in stabilizing the bait and prevent it from rolling at high speeds. Its soft yet durable plastic composition allows the paddle tail to produce a...

The Megabass Spark Shad boasts a lifelike appearance, complete with anatomically accurate fins that aid in stabilizing the bait and prevent it from rolling at high speeds. Its soft yet durable plastic composition allows the paddle tail to produce a...

The Megabass Spark Shad boasts a lifelike appearance, complete with anatomically accurate fins that aid in stabilizing the bait and prevent it from rolling at high speeds. Its soft yet durable plastic composition allows the paddle tail to produce a...

Engineered to elevate strike responses from cruising, mid-column, and neutral fish, the Megabass Haze-ST is a highly realistic baitfish imitation that exhibits refined action across the spectrum of finesse tactics from drop shots,...