Spring Collection

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

Delivering realism and natural action that’s ready-to-fish in a pre-rigged package, the Berkley PowerBait Minnotator Swimbait is the perfect baitfish imitator for targeting multiple freshwater predators, especially bass. The integrated head and...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of...

The best swimbait on the market just got better with the all new 5" Loaded Daingerous Swimbait. Built with all the same details of the larger 6" and 7" versions, the 5" Loaded Daingerous Swimbait offers anglers the same great action in a smaller more...

The Keitech 4.5" Swing Impact is a successful champion in various competitions. These adaptable lures are available in multiple sizes, perfect for different fishing scenarios. With Keitech's unique two-tone color injection method, a combination of salted...

Keitech's 4" Swing Impact Swimbait, a proven Tournament winner, is a versatile lure available in multiple sizes to suit various fishing conditions. The original two-tone color injection process, utilizing different salted plastics, ensures impeccable...