Soft Jerkbait & Bait Fish

The Missile Baits Spunk Shad is a highly effective trailer for bladed jigs, developed by the knowledgeable team at Missile. This baitfish imitator boasts the same irresistible bite-inducing profile and erratic action as the original Hog Farmer Spunk...

The Strike King 7" Z-Too (4 Pk) has revolutionized the Soft Plastic Market with its revolutionary design. This advanced bait is made with a stronger and more durable material, making it the preferred choice for avid anglers. In a side-by-side comparison...

Introducing HIDEUP’s first fish-shaped worm, inheriting the Coike hair design! The 8 tails react to even the slightest water currents, and by creating complex vibrations and movements, you can get a bite even in tough conditions! It can be used for...

Designed and built in Japan, the Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait that produces an erratic baitfish action big bass simply can’t resist. It’s unique body shape and hydrodynamic profile has low water flow...

A highly refined soft bait for pressured fish, the Megabass Sling Shad Soft Jerkbait features a unique dual-density construction promoting excellent balance along with a lifelike horizontal posture. Designed with flat sides for enhanced rolling...

Built with a fully ribbed body that emits unique underwater vibrations, the Great Lakes Finesse Hover Minnow features an innovative concave belly design and forktail to create a distinct new spiraling and darting action. Perfect for pairing...

A super realistic Sakamata Shad The Sakamata Shad Real is printed with a realistic, ultra-precise pattern that looks exactly like a baitfish.  Many people have already experienced the Sakamata Shad’s darting action, which makes it look like a...

A super realistic Sakamata Shad The Sakamata Shad Real is printed with a realistic, ultra-precise pattern that looks exactly like a baitfish.  Many people have already experienced the Sakamata Shad’s darting action, which makes it look like a...

Fortified with Berkley’s potent Maxscent flavoring, the Berkley Powerbait Maxscent Flatnose Jerk Shad delivers a look and smell that bass simply can’t resist. Molded with a baitfish inspired body shape and a vertically forked tail, the...