Soft Jerkbait & Bait Fish

Designed and built in Japan, the Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait that produces an erratic baitfish action big bass simply can’t resist. It’s unique body shape and hydrodynamic profile has low water flow...

Designed and built in Japan, the Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait that produces an erratic baitfish action big bass simply can’t resist. It’s unique body shape and hydrodynamic profile has low water flow...

Named after Ben Milliken’s son, the Ozzie is a must-have soft plastic bait designed for unmatched versatility. Its smooth side-to-side oscillation and responsive action come alive with quick twitches or light jigging, making it irresistible to bass...

If you're looking for an incredibly versatile bait, the Lockjaw from Tater Baits is ready to earn a spot in your tackle bag. As a trailer, this bait performs great on the back of a bladed jig or spinnerbait when you're looking to add a little heft to...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

The new Zoom Winged Fluke 5" soft jerkbait produces an erratic baitfish action that bass cannot resist. Its unique body shape and keeled fins along the head create a side-to-side darting action that triggers aggressive strikes. The Winged Fluke 5" can be...

The new Zoom Winged Fluke 4" soft jerkbait produces an erratic baitfish action that bass cannot resist. Its unique body shape and keeled fins along the head create a side-to-side darting action that triggers aggressive strikes. The Winged Fluke 5" can be...

Zoom Magnum Super Fluke - Responding to the swimbait craze a few years ago Zoom has developed the Magnum Super Fluke bait that is a larger and bulkier 7in version. Redesigned to bring bigger fish aboard this bait is a premium bass catcher and should be a...

The Hog Farmer 3.5" Spunk Shad Pintail Swimbait offers a unique, lively movement that is sure to lure in big catches. Made with soft plastic infused with anise, this bait appeals to the taste buds of trophy fish. The buoyant nature of the Spunk Shad...

The Zoom Fluke is a classic bait - proven over the years to consistently put fish in the boat. Its natural baitfish profile attracts predator fish of all kinds - in both fresh and saltwater, and also allows it to glide and swoop through the water. ...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but you can vary the weight to keep it slowly...

Featuring a unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad boasts unprecedented movements for a topwater shad bait. Made with high-quality plastics, this shad has a soft, pliable texture, high salt content, and...