Baits

Paired with a heavy weight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers on the side and a “rabbit ears” tail, it has just enough glide to emulate a fleeing baitfish,...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

In the heat of summer, when large fish are found on sunken islands and other bottom structures, professional anglers may turn to the traditional winter lure, the Rapala Jigging Rap, for a chance to outfish the competition and secure a place in the...

The Yamamoto Shad Shape Worm gives anglers yet another reason to fish Gary Yamamoto Baits. Combining the elements of a ribbed Senko and a tiny shad-like bait, these finesse worms are an ideal choice for FFS, drop shotting and darter heading, as well as,...

Big bass love bigger baits and that is what you get with the girth of this BassMooch Lynch Worm. This 6.1 inch long finesse worm has an extra large girth with full ribbed body and bulging tail for attracting a larger bite. Scented with a powerful bait...

The Bagley Balsa B2 is a square bill crankbait that boasts a highly buoyant HCM formed body and a classic wide-wobbling balsa action. Its square bill is designed to deflect off rocks, timber, and heavy cover, and its welded-through wire construction...

The War Eagle Jiu-Jigsu is the result of over a year of careful development, specifically tailored to satisfy the demands of professional anglers. Every aspect of the jig has been meticulously refined to not only meet, but surpass, their high...

When fishing conditions become challenging and fish turn finicky, a compact bait is often the key to getting more bites. For power fishing that requires a delicate touch, turn to the Jewel Bait EF Finesse Flip'n Jig. Specifically designed for finesse...

The 6th Sense Cloud 9 MiniMag Squarebill was meticulously crafted with various considerations in mind. It boasts a larger size than a standard squarebill, yet clearly resembles our successful Cloud 9 Magnum SB model. This hand-sized lure was engineered...

The Omega "Baby J" super finesse jig boasts superior features including a razor sharp Gamakatsu hook, recessed line tie, optimum angle fiber guard, and a unique weight distribution down the shank of the hook for a lifelike fall. Its 5/16 oz. ball head...

Introducing the Swamp Bug SR, measuring at a length of 5 1/2". This specific bait is crafted to mimic the appearances of both crayfish and shad. It can effectively be utilized as a drop shot rig or Carolina rig, and is especially designed to complement...

When the bass demand a slightly bigger meal, or you need to slow down your rate of fall, thread a Big Salty Chunk on the back of your jig and hold on. It’s a time-tested and proven producer of big bass and winning tournament strings from coast to...