Fall Collection

The Cotton Cordell Gay Blade features a flathead design that produces a strong pulsating movement and shimmering baitfish appearance. Its realistic imitation of an injured baitfish makes it a top choice for catching various types of gamefish. WARNING:...

Experience the ultimate surface disruption with the War Eagle Buzz Toad. Combining the buzzing action of a buzzbait and the aggressive movement of a toad, this lure is designed to attract big strikes. Pre-rigged with a 4” Zum Tip Toad and featuring a...

Designed for anglers seeking to catch hungry bass, the Greenfish Hammerhead Buzz buzzbait boasts a specialized head shape and premium buzz blade that produce a distinctive "hammering" sound during rotation. This buzzbait, built with a heavy-duty wire and...

The River2Sea Whopper Plopper 130, designed by renowned angler Larry Dahlberg, is the ultimate tool for catching musky fish. Its soft, flexible tail rotates on the harness, producing enticing vibrations and sounds at various speeds and depths. This tail...

Expertly crafted and preferred by professional anglers, the Evergreen LB Buzzbait is the go-to lure for generating topwater commotion and drawing in fish from a distance. With a durable stainless steel main shaft, aluminum rivet, and custom offset...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your tackle box. The enhanced surface area creates more sound...

The War Eagle Buzzbaits are gaining popularity among elite anglers nationwide. They boast a unique flat keel head design that enables rapid surfacing and planing. Additionally, the buzzbaits come equipped with a diverse selection of colored blades,...

Developed as the ultimate baitfish swimbait, the 6th Sense Flow Glider 130 is meticulously designed for a slow to medium retrieve. With the ability to dart and turn with the flick of the reel handle, this versatile lure is perfect for enticing followers...

The River2Sea Whopper Plopper 110, created by renowned angler Larry Dahlberg, is a coveted tool for catching muskies. Its flexible tail rotates on the harness, producing enticing vibrations at different retrieve rates and depths. With its durable design,...

A legendary collaboration between four-time Bassmaster Classic champion Rick Clunn and master lure maker John Hendricks, the Head Hunter Trickster Plus Spinnerbait marks the return of the world-famous Trickster, redesigned to Rick's winning...

The Steelshad Blade Bait is a versatile and high-quality option, surpassing all others. Crafted from malleable stainless steel, the uniquely elongated shape provides intense vibrations and a distressed swimming motion that imitates injured baitfish. With...

NTRODUCING the 2024 Bassmaster Classic NEW RELEASE! A long awaited, Dirty Jigs Compact Spinnerbait!  Built on a small but tough frame with a .035" wire diameter. Featuring premium Hildebrandt willow blades, a 3 tone head paint scheme, a balanced...