Fall Collection

The Z-Man Chatterbait Mini Max is a compact bladed jig ideal for situations that call for a smaller profile and more subtle vibration. Designed with a downsized stainless Hex-shaped ChatterBlade, the Mini Max features a blade almost half the...

Ideal for both weekend warriors and seasoned pros, the Berkley® Choppo is a top water lure designed to deliver explosive action. This versatile lure can be chunked and wound around cover and open water, producing a serious waking action. With a...

The Megabass I Slide 185 combines high quality standards and advanced engineering to elevate S-motion swimbaits to a new level. Its natural swimming action can be experienced at any speed, but it also has a surprise for when larger predators are in...

The Crock-O-Gator X-Bite Buzzbait, designed by fishing expert James Dill and his team, is the perfect choice for Lake of the Ozarks locals who want to streamline their buzzbait profile and use soft plastic trailers. With a specially designed double...

Expertly designed and versatile, The Original SteelShad sets the standard for blade bait fishing. Made from flexible stainless steel, its elongated shape and intense vibration imitate the movements of injured baitfish, making it irresistible to a variety...

Buckeye Lures G-Buzz Buzbait - There is no denying that Gerald Swindle has had a ton of success throughout his career utilizing a buzzbait. Up until now, that was a buzzbait he had built strictly for himself. Thanks to his mutual investment with Buckeye...

North American anglers now have access to Jackall Gantarel Swimbaits - the slow-floating, 6-inch hard bait that creates a lifelike S-shaped swimming motion when reeled in and 180-degree turns when twitched. These actions are sure to entice even the...

The compact size of the Whopper Plopper 60, measuring 2-3/8" and weighing 1/4oz, combines the best features of its predecessors. This versatile lure is both appetizing to smaller panfish and enticing to larger fish seeking a quick and easy meal. WARNING:...

Designed to stand out in a competitive market, the Megabass Jamaica Boa Buzzbait offers impressive performance that cannot be ignored. With a loud sonic rattle chamber attached to the lower arm, it emits a shockwave that entices strikes from lurking...

The Damiki Noisy MTB Buzzbaits feature an innovative Ball Knocker technology to enhance sound and create surface disturbance. Its M-Hull head design enables improved performance compared to traditional buzzbaits. Similar to the hull of a boat, the M-Hull...

Swimbaits have a significant impact in the fishing industry, and River2Sea's latest offering, the S-Waver, is poised to leave a lasting impression. With its natural "S-Action" swimming motion, this lure will entice big gamefish to approach and...

Designed by Elite Series pro's, Brett Hite and Morizo Shimizu, the Z Man Chatterbait Jack Hammer is one of the most refined and highly anticipated vibrating jigs to ever hit the U.S. market. Featuring an exclusive, low center of gravity head with a flat...