Soft Baits

A highly refined soft bait for pressured fish, the Megabass Sling Shad Soft Jerkbait features a unique dual-density construction promoting excellent balance along with a lifelike horizontal posture. Designed with flat sides for enhanced rolling...

Built with a fully ribbed body that emits unique underwater vibrations, the Great Lakes Finesse Hover Minnow features an innovative concave belly design and forktail to create a distinct new spiraling and darting action. Perfect for pairing...

A super realistic Sakamata Shad The Sakamata Shad Real is printed with a realistic, ultra-precise pattern that looks exactly like a baitfish.  Many people have already experienced the Sakamata Shad’s darting action, which makes it look like a...

A super realistic Sakamata Shad The Sakamata Shad Real is printed with a realistic, ultra-precise pattern that looks exactly like a baitfish.  Many people have already experienced the Sakamata Shad’s darting action, which makes it look like a...

Crafted to excel with strolling techniques and forward-facing sonar, the NetBait Prop Duster Minnow utilizes a unique dual-blade tail design that produces a tantalizing rotating motion, even at very slow retrieve speeds. Designed with a durable...

Fortified with Berkley’s potent Maxscent flavoring, the Berkley Powerbait Maxscent Flatnose Jerk Shad delivers a look and smell that bass simply can’t resist. Molded with a baitfish inspired body shape and a vertically forked tail, the...

Built with purpose and packed with innovation, the Strobe Shaker 3.7 delivers a dynamic presence that triggers big bites. With a slender minnow profile, it's designed to mimic natural forage with precision. True to 6th Sense’s reputation for...

The 3 Brothers Baits Loaded Dice is the cube style bait you have been looking for! Made from our SSP (Super Stretchy Plastic) material, our Loaded Dice will stretch and flex no matter how you rig them. This allows them to stay on the hook fish after fish...