Soft Baits

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits. The Yamamoto Double Tail Hula Grubs catch fish 12 months out of the year - deep and shallow. It...

Molded using Yamamoto’s Mega Floater Formula, the Yamamoto Covert Craw is built for finesse and is perfect for waters where bass are feeding on small craw-like forage. Delivering a tasty bite-sized craw body to excel on Ned rigs, finesse...

If you're looking for an incredibly versatile bait, the Lockjaw from Tater Baits is ready to earn a spot in your tackle bag. As a trailer, this bait performs great on the back of a bladed jig or spinnerbait when you're looking to add a little heft to...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge. Primary curl tail appendages provide enticing fluttering action at the slowest speeds Back ribs help hide the hook...

A slender crawfish imitation perfect for sliding through vegetation and cover, the NetBait HexTek Eko Craw is built with a host of teardrop appendages that provide constant subtle movement as it travels through the water column. Featuring...

Designed to be your go-to lure for flipping around docks, vegetation, and heavy cover, the NetBait BaitFuel HexTek The Rascal Craw has a thin body that can hold a large hook but collapses easily for improved hook-up ratios. Featuring...

Designed around an innovative Flex Tail for increased vertical movement, the NetBait BaitFuel HexTek Eko Shad features a highly realistic baitfish profile and flat sides optimized for use with forward-facing sonar. Enhanced with NetBait’s...

Designed around an innovative Flex Tail for increased vertical movement, the NetBait BaitFuel HexTek Eko Shad features a highly realistic baitfish profile and flat sides optimized for use with forward-facing sonar. Enhanced with NetBait’s...

The new Zoom Winged Fluke 5" soft jerkbait produces an erratic baitfish action that bass cannot resist. Its unique body shape and keeled fins along the head create a side-to-side darting action that triggers aggressive strikes. The Winged Fluke 5" can be...

The new Zoom Winged Fluke 4" soft jerkbait produces an erratic baitfish action that bass cannot resist. Its unique body shape and keeled fins along the head create a side-to-side darting action that triggers aggressive strikes. The Winged Fluke 5" can be...

One of the most versatile craw baits on the market now in a downsized profile, the Zoom Micro Ultra Vibe Speed Craw offers the same unbeatable action as its larger cousin, the 3.5" Zoom Ultra Vibe Speed Craw. With a tiny profile and dynamic leg...