Soft Baits

The new X Zone Pro Series Adrenaline Craw is the brainchild of one of the hottest anglers on earth; Brandon Palaniuk!!  The super aggressive claws produce unbelievable action. Use alone for great swimming action, tip your jig with it to give...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

The Roboworm 3" Alive Shad (10 Pk) is known for being one of their most successful finesse baits. Its "hand poured" design, using high-tech robotic technology, creates triple color combinations that entice fish in all conditions. The shad shape allows...

Breathing life back into a time-tested classic, the Zoom Z3 Original Worm combines the design of Zoom’s flagship worm with an innovative triple-laminate pouring process to give anglers the best of the old and the new. Just as tantalizing...

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right bait! Try it paired with a Finesse ShroomZ™ jighead - or Texas-rigged - and watch this buoyant bait...

The Strike King 3" Rage Tail Chunk (7 Pk) is an excellent lure for attracting finicky fish. Its short, fat body and extra-large pincers produce tantalizing movement, making it perfect for use as a jig trailer on various types of jigs. Add this innovative...

The Rein's Ring Craw delivers a realistic crawfish profile complete with subtle lifelike touches you don’t find with other craw style baits. It offers you a large body easy for rigging combined with ringed claws and little feet and antennae that...

This bait is versatile, imitating both crayfish and shad. It is compatible with Crock-O-Gator's football shaker head and can be used for both drop shot and Carolina rigs. Available in a variety of colors and sold on the website and at nearby stores...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

The Zoom Creepy Crawler features two long, thin grub tails that create a tempting kicking action at virtually any retrieve speed. Put it on the back of your favorite vibrating jig or swim jig, or even on a spinnerbait or buzzbait, and the wild...

Featuring multiple enticing features, the Crock-O-Gator Ring Craw is a delectable imitation of a craw that performs well with a variety of angling methods. Designed for use on a jig, Texas-rig, or Carolina-rig, its distinctive, ringed design emits an...

The addition of Zoom’s patented Ultra Vibe tails to the back of a traditional chunk-style trailer makes the perfect addition to any flipping jig, swim jig or vibrating jig. Despite the appearance of a slim profile, these tails move tons of water on...