Soft Jerkbait & Bait Fish

As lethal as the original, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits is slightly smaller yet maintains durable construction. With a forked tail, the Strike King 3X ElazTech Baby Z Too Soft Jerkbaits has a natural baitfish profile perfect for...

Born by popular demand from Yamamoto pro-staff and customers, the Yamamoto 3” Shad Shape Worm utilizes the same exact shape as the original Shad Shaped Worm but in a smaller profile that is absolutely deadly in certain scenarios. Perfect for...

Crafted to move swiftly and gracefully in the water, mimicking the movements of a fleeing baitfish, the Damiki Armor Shad boasts a ribbed jerkbait body that provides a larger appearance and enhanced maneuverability. Enhanced with enticing scent, this...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a first-of-its-kind floating/diving soft pastic jerkbait and the perfect bladed swim jig trailer to...

The Roboworm 3" Alive Shad (10 Pk) is known for being one of their most successful finesse baits. Its "hand poured" design, using high-tech robotic technology, creates triple color combinations that entice fish in all conditions. The shad shape allows...

The Hot Shot Minnow from X Zone Lures is the newest bait designed by Elite Series Pro, Brandon Palaniuk. It is perfect for Drop Shot, Ned Rig and Ball Head presentations for Bass, Walleye and many other species.It has been designed with a...

The Bonehead 2.5" Minnow from Tackle is designed with a thin split tail that produces an exceptional range of movement. It boasts a lifelike appearance and is highly effective in catching fish. Available in an array of vibrant colors, this bait is...

The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, The Juggle Minnow. This bite-sized, 4”, soft plastic is comprised of 3D like ridge lines, and a bulbous tail giving it...

The Yamamoto Shad Shape Worm gives anglers yet another reason to fish Gary Yamamoto Baits. Combining the elements of a ribbed Senko and a tiny shad-like bait, these finesse worms are an ideal choice for FFS, drop shotting and darter heading, as well as,...