Hard Baits

The same tournament-winning features found in its larger counterpart can also be found in the Megabass Vision ONETEN+1 Jr. Jerkbait. Its smaller profile makes it ideal for catching pressured bass. By incorporating the same darting action and roll as the...

The Megabass Deep-X 300 is the ultimate deep-cranking tool with its patented Multi-Way Balancer System (PAT.) This innovative feature allows for longer casts and steeper dive angles, reaching depths of 12 to 15 feet quickly and maximizing time spent in...

Expertly engineered with input from Bassmaster Elite Series standout Morizo Shimizu, the Evergreen FA Jerkbaits 87mm sets the global standard for jerkbaits, providing a precise and effective search tool. This meticulously crafted lure features a tungsten...

The Bandit Lures Crankbaits Series 300 features a compact shad shape profile and extended bill for deeper water ranges. With a state-of-the-art molding process and durable ABS plastic, these lures offer infinite color schemes and a wide wobbling action...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip strongly during the retrieve. Featuring a Tri-tone...

The SPRO Mike McClelland 110 +1 Jerkbait takes the renowned performance of the McStick and delves even deeper. This expertly-crafted lure was designed with the help of BASS Elite Pro Mike McClelland to captivate fish in the 9- to 12-foot depth range. Its...

The Crush 300DD crankbait revolutionizes deep water cranking. Its efficient design and super sharp black nickel hooks allow for deeper dives and a larger strike zone. The realistic 3-D gill plates, eyes, and scales make it stand out from other crankbaits...

With its unique bill, the Evergreen Shower Blows creates a powerful display of splatter, spit, and bubbles that effectively attract fish. Designed to reduce air resistance, its body is equipped with tungsten weights at the tail, allowing for incredible...

The compact size of the Whopper Plopper 60, measuring 2-3/8" and weighing 1/4oz, combines the best features of its predecessors. This versatile lure is both appetizing to smaller panfish and enticing to larger fish seeking a quick and easy meal. WARNING:...

The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod tip strongly during the retrieve. Featuring a Tri-tone...

The S-Crank square bill concept has been honed and refined over the span of two years, incorporating a patented design that generates a strong, persistent wobble and an unpredictable, wandering retrieve. This unique slalom action remains effective even...

Built with insight from top professionals in the fishing industry, the Bill Lewis ATV Squarebill is expertly designed to tackle various types of cover. Its unique lip not only provides lifelike baitfish movement, but it also allows anglers to confidently...