Hard Baits

The Nichols Lake Fork Flutter Spoon comes in four elegant colors that are perfect for luring fish. "Shattered Glass Holo Silver", "Shatter Glass Silver Scale", "Bar Fish", and "Blue Shad" all showcase a brilliant, reflective scale and stunning finish...

Designed by fishing expert David Fritts, the Rapala DT Series lures quickly dive and remain in the ideal fishing spot longer than other crankbaits. In its first year, the DT Series has proven its effectiveness, leading to multiple tournament wins and...

Experience some serious buzzing action with our Tour Toad Buzzbait. The double wire keeper, hand painted head, and squeaky blade that can be adjusted to clack the head provide the perfect match for our Tour Toad. WARNING: Cancer and Reproductive Harm...

As a dominant force in both the Bassmaster Classic and prize money earnings, the Bomber Fat Free Shad has revolutionized the crankbait industry. Its flat-sided design and exceptional running depth make it a top choice for anglers. The Fat Free Shad's...

The Lake Fork Flutter Spoon, used by Kelly Jordon on Kentucky Lake during the "Ultimate Match Fishing" show, has gained fame for consistently catching bass in deeper, often suspended waters. Its ultra sharp hook ensures that once fish hit it, they will...

Both the Berkley Stunna 112 and 112 +1 come in two sizes, each with a diving depth ranging from 3’-6’ and 6’-10’ respectively. With a weight of 1/2 ounce and a fall rate of 1 foot per 8 seconds, the Stunna provides a slow sink and...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

The Cotton Cordell Crazy Shad is a topwater bait with dual spinning blades, perfect for chopping and rolling the surface water. It is often utilized for schooling fish. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

This versatile spoon is ideal for both vertical and horizontal jigging, as well as for ripping. It features a #7 swivel and #4 VMC 3X treble hook, allowing for precise and effective fishing. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca...

The creators of the Provoke jerkbait series, including the Provoke 106DD, carefully incorporated multiple elements to achieve top-notch results. This lure has the ability to slow float or suspend, dependent on water temperature, in depths ranging from 4...

Custom painted fishing lures WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

In the heat of summer, when large fish are found on sunken islands and other bottom structures, professional anglers may turn to the traditional winter lure, the Rapala Jigging Rap, for a chance to outfish the competition and secure a place in the...