Hard Baits

The Megabass Vision ONETEN+1 Jerkbait is an enhanced version of its predecessor, boasting a 3ft increase in depth and improved durability. With a specialized bill that decreases water-resistance and fatigue, the Vision ONETEN+1 maintains the legendary...

Expertly designed and versatile, The Original SteelShad sets the standard for blade bait fishing. Made from flexible stainless steel, its elongated shape and intense vibration imitate the movements of injured baitfish, making it irresistible to a variety...

The Megabass DX-Free 3.0 lure features a patented balancing system consisting of a free-moving tungsten ball. The ball has three positions, each serving a specific purpose. In its initial position in the tail of the lure, it allows for accurate and...

The Vibration-X Ultra is unparalleled in its category, boasting a lifelike bluegill/shad appearance that will visually provoke explosive reaction strikes. However, the true key to the ULTRA's success lies in its innovative structure: rather than relying...

Kanata+1 is a flat-sided minnow that can dive up to 3.2 m, which is 1 m deeper than the original Kanata. Similar to its predecessor, this 160mm lure has a minimal resistance, making it ideal for using an F5 (MH) class rod to effectively cover and explore...

The Megabass DX-Free 2.0 lure comes equipped with a patented balancing system that utilizes a heavy tungsten ball which can move freely within the lure. There are three positions for the ball, each with a specific function. The initial position is at the...

The Megadog is specifically designed for targeting monster sea bass and trophy largemouth bass. It takes the renowned Dog-X walking bait to the next level, deploying intense flashing appeal and surface disturbance to attract large bass chasing big...

Buckeye Lures G-Buzz Buzbait - There is no denying that Gerald Swindle has had a ton of success throughout his career utilizing a buzzbait. Up until now, that was a buzzbait he had built strictly for himself. Thanks to his mutual investment with Buckeye...

The Evergreen OB-68 Topwater Popper combines expert design and innovative features to create a highly effective fishing lure. Designed with a flipped up tail to reduce air resistance and increase control, this popper is perfect for catching fish on the...

The legendary Bill Lewis Rat-L-Trap® remains the cornerstone of the top-selling hardbait series worldwide for over 25 years. Its unparalleled effectiveness is due to its shad-like appearance, tight wiggle, and Liv-N-Sound® technology that mimics...

The ONETEN Max LBO features the innovative LBO II (PAT.P) moving balancer system, providing a large and highly responsive jerkbait. Expertly crafted with a streamlined hydrodynamic body and virtually frictionless weight-transfer, this bait eliminates the...

Offering expert design and top-notch features, John Crews of B. A. S. S. brings you the Little John DD 60. A crankbait designed for deep diving, this compact 60 mm version boasts a soft tungsten ball for a distinct sound and a weight transfer system for...