Spring Collection

Designed by fishing expert David Fritts, the Rapala DT Series lures quickly dive and remain in the ideal fishing spot longer than other crankbaits. In its first year, the DT Series has proven its effectiveness, leading to multiple tournament wins and...

  Introducing The Draw, a 9" glide bait designed by 6th Sense and industry expert Ben Milliken. Created to help anglers catch the biggest fish in their body of water, this bait has undergone three years of development and features realistic 3D...

As a dominant force in both the Bassmaster Classic and prize money earnings, the Bomber Fat Free Shad has revolutionized the crankbait industry. Its flat-sided design and exceptional running depth make it a top choice for anglers. The Fat Free Shad's...

The Bacca 4.5" Burrito Nacho Swimbait is a highly effective lure with a seductive wobbling action and an anatomically accurate profile. Its compact design and excellent skipping ability make it perfect for picking apart docks, while the unique flat-sided...

The all new 6th Sense Whale 4.5 Swimbait is the largest of our soft swimbait series that delivers a beefier profile, keel-style belly, and added fins. The pectoral fin feature was designed to give the Whale outstanding balance and stability, with a real...

Experience a lifelike swim with the River2Sea S-Waver 168, boasting a natural S-Action swimming motion that is sure to entice and attract large gamefish. With a length of 6-1/4" and a weight of 1-5/8oz, this swimbait is guaranteed to make a splash on the...

Custom painted fishing lures WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

The Jackall Gantarel Jr Swimbait boasts similar features to its larger counterpart, but in a more compact size. Its unique S-shaped swimming motion entices a variety of fish, while its ability to swiftly turn 180 degrees attracts even the most selective...

The Vatalion 190 is expertly designed to mimic the preferred forage of big bass, including Bluegill, Crappie, Perch, and Yellow/White Bass found in most North American waters. Its meaty profile and seductive action attract trophy bass and even the...

The Bagley Balsa B2 is a square bill crankbait that boasts a highly buoyant HCM formed body and a classic wide-wobbling balsa action. Its square bill is designed to deflect off rocks, timber, and heavy cover, and its welded-through wire construction...

The 6th Sense Cloud 9 MiniMag Squarebill was meticulously crafted with various considerations in mind. It boasts a larger size than a standard squarebill, yet clearly resembles our successful Cloud 9 Magnum SB model. This hand-sized lure was engineered...

The Berkley Flicker Shad boasts a remarkable action and top-notch construction, all at an affordable price. No need for adjustments, each Flicker Shad undergoes individual tank-testing to maintain a straight and accurate trajectory straight out of the...