Spring Collection

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc technology from Berkley, enhancing tracking, stability, and...

The Megabass Knuckle LD crankbait features a fixed circuit board lip for a tight, high-pitched action that is incredibly effective in pressurized and cold water conditions. The front hook is equipped with a heavy-duty swivel to prevent lost catches...

The Gizzard Wizard design and its lifelike movement simply gets bit! Its lifelike appearance, mimics shad with such precision that it can fool even the most discerning of Bass. The lure's effectiveness lies in its intricate details, which replicate the...

Introducing the Bass Mafia Dangerous Swimbait 7", designed in collaboration with professional angler Chris Zaldain. This innovative freshwater swimbait, featuring a lifelike body and custom paddle-tail, excels at drawing in big bass in open waters and...

The Smash-Tech Baits Weedless Poacher Swimbait is perfect for situations requiring powerful movements in a compact, yet robust design that can navigate through thick cover. Made from soft but durable plastic, this swimbait features a belly slot that...

The 6th Sense Cloud 9 C20 is an advanced deep diving crankbait that surpasses all others. Its exceptional color schemes and intricate features make it stand out from the crowd and are highly irresistible to fish. Its specially designed bill and body...

The Bandit 200 Series Crankbaits feature a state-of-the-art molding process with durable ABS plastic, making them perfect for bouncing and deflecting off rocks, wood, and heavy cover to attract reaction bites. These crankbaits have a compact shad-shaped...

  Designed with input from the Bill Lewis pro staff, the Bill Lewis ATV Squarebill fills a gap in their crankin' lineup. This versatile squarebill is equipped with a unique lip that not only imitates baitfish perfectly, but also allows for...

Rapala Dives to 8 Crankbaits, designed by legendary angler David Fritts, excel in their quick diving and long-lasting presence in the strike zone. In its first year, the DT Series has proven its design and fishing prowess through countless tournament...

Developed and perfected for a span of two years, the patented S-CRANK design produces a powerful wobble motion and an unpredictable wandering retrieve. Its distinctive slalom action remains effective even at high speeds, as it veers off-course and then...

The Pro Swimmer is a necessary lure for all bass anglers, thanks to its unique soft and scented plastic formula and wide range of color choices, now an essential part of every angler's arsenal. WARNING: Cancer and Reproductive Harm - www.P65Warnings...

The Megabass Knuckle LD Jr. crankbait has a fixed circuit board lip that gives it a tight, high-pitch action, making it extremely effective for catching pressured fish and in colder waters. The front hook features a heavy-duty swivel to prevent hooked...