Soft Swimbaits

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

In the ever-evolving fishing industry, the Panorama sets a new standard for innovation and realism. Developed by the 6th Sense Lure Lab, this soft plastic bait boasts a universal and highly realistic design that matches any forage in any location. Its...

Delivering realism and natural action that’s ready-to-fish in a pre-rigged package, the Berkley PowerBait Minnotator Swimbait is the perfect baitfish imitator for targeting multiple freshwater predators, especially bass. The integrated head and...

The best swimbait on the market just got better with the all new 5" Loaded Daingerous Swimbait. Built with all the same details of the larger 6" and 7" versions, the 5" Loaded Daingerous Swimbait offers anglers the same great action in a smaller more...

The Keitech 4.5" Swing Impact is a successful champion in various competitions. These adaptable lures are available in multiple sizes, perfect for different fishing scenarios. With Keitech's unique two-tone color injection method, a combination of salted...

The Hog Farmer 3.5" Spunk Shad Pintail Swimbait offers a unique, lively movement that is sure to lure in big catches. Made with soft plastic infused with anise, this bait appeals to the taste buds of trophy fish. The buoyant nature of the Spunk Shad...

The NEW Perfect Head 5.5 inch swimbait is designed for tournament fishing and is perfect for catching big kicker fish. It has all the amazing fish-catching qualities of the 4.5 inch version, just in a more ideal 5.5 inch size. When paired with a True...

Keitech's 4" Swing Impact Swimbait, a proven Tournament winner, is a versatile lure available in multiple sizes to suit various fishing conditions. The original two-tone color injection process, utilizing different salted plastics, ensures impeccable...

The Keitech 3.8" Fat Swing Impact Swimbait (6 Pack) is a versatile bait perfect for a variety of techniques and scenarios. The thicker design of the Keitech Swing Impact FAT is just as effective as the original, including for A-rigs, jigs, spinnerbaits,...