Soft Swimbaits

The X Zone Pro Series Mini Swammer has been over 5 years in the making to create the most versatile finesse swimbait on the market today.  The Pro Series Mini Swammer has soft curved ribbed sides, a unique three-dimensional paddle...

The True Bass team crafted unique color variations to mimic bait fish with our Little Head 4.5 swimbait. Ideal for single head and Alabama rig setups, this streamlined swimbait produces a strong wobble while remaining submerged. In addition, adding...

Expanding the lineup of Texas Shad swimbaits with a top hook rigging option, the True Bass Texas Shad Top Hook Swimbait is a must-have tool for targeting bigger bites when the fish are under heavy fishing pressure. Designed to prevent wobble...

This product features a distinct and specialized tail design, setting it apart from other soft plastic baits. Its engineering and use of high-quality plastics allow for unparalleled movement and performance. Whether paired with the Squadron Swimbait Jig...

Daingerous swimbait boasts lifelike fish anatomy, with a custom paddle-tail design that delivers irresistible swimming action that mimics the movement of baitfish. The flattened under-belly isolated ensures stability and reduces rolling during retrieval,...

The Rage Tail lure boasts a distinct and exclusive tail design, setting itself apart from other soft plastic baits. Engineered with unparalleled precision, each lure serves a particular purpose and utilizes premium-grade plastics for optimal performance...

The Smash-Tech Head Hunter Weedless Swimbait (2 Pk) offers unmatched hand-poured quality and superior action compared to other soft plastic swimbaits on the market. Utilizing a top-notch plastic blend, this bait is both supple and strong, able to...

The Strike King® Shadalicious Swimbait is a soft lure designed for optimal success in fishing. Its lively movement and realistic color options have been carefully chosen to enhance your time on the water. This versatile bait can be used with an open...

The Skinny Dipper is a versatile, soft plastic bait that can be used in all types of water structures. Rig it weedless to glide over vegetation or add weight to the hook and navigate through submerged weeds. Its slender shape and paddle tail produce a...

The Keitech 3.8" Fat Swing Impact Swimbait (6 Pack) is a versatile bait perfect for a variety of techniques and scenarios. The thicker design of the Keitech Swing Impact FAT is just as effective as the original, including for A-rigs, jigs, spinnerbaits,...

The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the original, but just as deadly on A-rigs, jigs,...

The Rapala CrushCity 3" Mayor Swimbait (8 Pk) is an essential part of any angler's arsenal, designed by Major League Fishing pro Jacob Wheeler. Its flat-sided body and boot tail create a subtle kicking action that has proven to entice even the most...