Hard Baits

 Effortlessly cast with a compact and stable design. Outcast traditional small crankbaits with a superior flight range. The dynamic movement effectively propels the lure through the water, giving a satisfying sensation to the fisherman's hand. Enjoy...

The Shading-X, a finesse shad that has proven itself in tough tournament scenes, has been updated with the latest engineering as part of the Shading-X R series. The internal "Triangle, Counter, Balancing" system (PAT.) has been refined for improved long...

Crafted with the guidance of Bassmaster Elite Series pro Morizo Shimizu, the Evergreen FA Jerkbaits 115mm sets a high standard for jerkbaits. It boasts precise Japanese engineering, an internal tungsten weight transfer system, and a stable, finely-tuned...

Designed with the Strike King KVD 2.5 Squarebill Crankbait in mind, the Strike King HC KVD 2.5 Wake Bait delivers outstanding top water action that will attract bass from a distance. With a unique rattle chamber that creates a distinct clacking sound and...

The Megabass Vision ONETEN FX Jerkbaits is the tournament-specific version of the popular Vision ONETEN lure. With its unique variable resistance flap-bill (patent pending), the lip tucks into the body during casts and opens upon hitting the water. This...

Introducing the long-awaited release of the Lucky Craft Wood Sammy 100 in the US, previously exclusive to Japan. After seven years of careful research, this walking bait boasts a lifelike and smooth sliding action thanks to its expertly crafted wooden...

Efficiently target suspended or deep-dwelling fish with the Dixie Jet Slab Spoon. Its streamlined design and pure lead construction allow for two or three short flutters before diving to the bottom, enticing fish to aggressively strike. With a...

The Z-Man ChatterBait Elite Evo bladed bass jig is fully powered up with pro-level enhancements like a custom-built hook, user-friendly trailer keeper configuration, wire-tied silicone skirts, and a specially sculpted head, to name a few. Of course,...

The RkCrawler 55 crankbait was expertly designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide, wobbling hunting action. With the ability to bounce off cover like no other crankbaits, the RkCrawler 55 provokes aggressive strikes. By...

The Heddon Super Spook Jr Walking Bait is a revolutionary addition to the world of topwater fishing. Boasting eye-catching colors and reflective finishes, this lure is sure to grab the attention of fish and improve your chances of getting bites...

The Heddon Super Spook is a revolutionary topwater fishing lure that boasts eye-catching colors and a glossy finish, guaranteed to attract the attention of fish and increase your catch rate. Equipped with loud rattles and Excalibur Rotating Treble Hooks,...

The Z-Man ChatterBait Elite Evo bladed bass jig is fully powered up with pro-level enhancements like a custom-built hook, user-friendly trailer keeper configuration, wire-tied silicone skirts, and a specially sculpted head, to name a few. Of course,...