Hard Baits

A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column from the bottom towards the surface. A leader in Forward...

The Snag Proof Zoo PUP Topwater Walking Bait 1/2 oz is an innovative bait featuring an ultra-soft hollow body and a fully integrated hook design. It offers both a leisurely side-to-side saunter and an aggressive twitch, creating an impressive...

Expertly designed and built to handle tough conditions, the Rapala Balsa Xtreme BX Brat 6 is a compact crankbait that offers an aggressive wiggle and unmatchable durability. Made with a balsa inner-core and coated with sturdy copolymer, this little lure...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an...

Designed by B.A.S.S Elite Series Angler John Crews, the Little John 50 features a strong computer chip bill, a silent weight transfer system, and ultra-sharp Gamakatsu treble hooks. This small crankbait offers long casts and an impressive range of...

Include a selection of Wiggle Warts in your crankbait collection. Storm offers top-quality colors for catching fish with their Storm Original Mag Wart Crankbait, which is larger than the infamous Wiggle Wart. This 2.75" bait has a wide wobble and steep...

The Snag Proof Zoo Dog 3/5oz is the pinnacle of innovation in topwater bait. With a flexible hollow body, this lure has an exceptional walk-the-dog movement that entices even the most cautious fish hiding in cover. Its integrated hook design ensures a...

The Fat Papa 70 was created by professional angler Russ Lane to be an exceptionally effective crankbait. With custom-made features and Gamakatsu treble hooks, this lure is designed for one purpose: catching fish. Weighing 3/4 oz, it comes in various...

Providing unparalleled quality and adaptability, The XL Series SteelShad offers a highly effective replica of a minnow that can catch any species of gamefish in all water types and depths. Crafted from flexible stainless steel, this blade bait features a...

The Head Hunter FireTail Craw series crankbaits boast an expansive wobbling motion and possess the special capability to deflect off obstacles, effectively enticing sluggish fish in any body of water. Weight: 1/2oz. Length: 3-3/4" Diving Depth: 9-14'...

The Bill Lewis MR-12 Mid Range Crankbait 12 ft is a noteworthy addition to the MR Crankbait series. Developed by MDJ, these crankbaits are specifically designed to trigger bass in the deeper mid-ranges. With the ability to reach depths of up to 12 feet,...