Hard Baits

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive shallow water fishing. The square bill design and distinctive...

The patented transforming lip system of the SuWitch, originally featured in the XPod, allows anglers to effortlessly change the angle of the lip with a simple "click," making it easy to switch between various target ranges and action profiles. "Su,"...

Introducing the Karashi by Megabass - a next generation finesse bait for fishing. This lightweight, slow sinking lure offers a straight retrieve with dead stick action, similar to a spybait. Its slim design allows for easy underwater walk-the-dog...

The technologically advanced Mikey is a top-of-the-line Japanese hard bait recently introduced to the U.S. market. Utilizing cutting-edge materials and design techniques, Jackall is able to quickly transform computer-generated 3D images of the lure into...

The Kanata Jerkbait, weighing 1oz and measuring 6-1/3 inches, is specifically designed to attract larger fish that are drawn to bigger prey. Its flat side body has been finely tuned to emit a powerful flash, perfect for skimming over weed beds or...

Expertly designed with an aggressive wiggle and ultra-durable construction, the Rapala Balsa Xtreme BX Brat 3 is perfect for taking on big fish. Its tough balsa inner-core and rugged copolymer coating make it virtually indestructible. The unique "V" cut...

The Whopper Plopper 90 by River2Sea, created by renowned angler Larry Dahlberg, is a must-have for musky fishing. Its flexible tail rotates on the harness, producing irresistible rumbles that attract muskies at various retrieval speeds and depths. The...

The Megabass Diving Flapslap is a versatile, all-year-round lure designed after the Threadfin Shad, one of the most popular baitfish in US waters. With Megabass' Internal Shaft Balancer System (patent pending), the Flap Slap can be fished at high speeds...

The Nichols Ben Parker Magnum Flutter Spoon 8" is gaining popularity among anglers for summer ledge fishing. It was a top choice for half of the top 10 finishers at the June 2014 Kentucky Lake FLW Tournament, as well as for the winning team at the June...

Berkley collaborated with their top-notch bait design team and pro-angler experts, such as hard bait legend David Fritts, to develop the ultimate fishing lures. These hard baits perfectly mimic the movement and intricacies of handcrafted wooden baits,...

Designed by crankbait expert David Fritts, the Rapala DT Series lures dive quickly and stay in the strike zone longer, making them the top choice for tournament wins and record catches. These lures are crafted from the highest quality balsa wood and...

Designed by crankbait expert David Fritts, the Rapala DT20 Crankbaits are renowned for their fast-diving capability and extended time in the strike zone. In its debut year, the DT Series has taken home numerous tournament wins and even set records...