Hard Baits

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 7 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers can trigger reaction bites in challenging situations...

The Norman Deep Little N Crankbait is renowned for its exceptional performance among seasoned crankbait users and competitive fishermen. Its unrivaled ability to quickly and consistently reach depths of 9-12 feet is attributed to its unique and effective...

The new Ben Parker Mini Magnum Flutter Spoon, weighing in at 2.5 oz, offers unbeatable quality. Complete with a pearl Flashabou-tied 3/0 Owner ST-36 Treble, superior American-made Worth Split Rings, and a Size 4 Spro Power Swivel, this spoon is ready to...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 5 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers can trigger reaction bites in challenging situations...

The Sonicside crankbait, created to meet the high standards of our National Pro Staff, delivers a tight, high-pitch action ideal for dominating cold water conditions. Its tough, 1mm circuit board lip is reinforced by a sturdy support, providing...

The Gyro Balancing LBO System of the Burning Shad allows for a super-fast, rolling action at all speeds, reminiscent of an engine at full throttle. This system, based on the self-righting doll principle, drives the ORC's compact body to perform...

Empower anglers to efficiently target deep-lurking bass with their live sonar systems using the Bill Lewis Scope-Stik 120SK. Designed with pronounced flattened sides, this wide surface area enhances visibility on forward-facing sonar units and showcases...

Discover the dynamic Norman Deep Baby N! This traditional crankbait is specially designed to reach moderate depths, up to 6-8 feet, with its rapid diving feature and close wiggle. Crafted to resemble shad, bluegill, or crawdad, this 2" lure weighs 1/4 oz...

The Megabass Super-Z1 boasts exceptional stability in strong currents and utilizes a "bulldog contact" technique to constantly engage bottom structures, provoking intense reactions from fish. With the LBO II balancer system, it casts like a heavier lure,...

Created in partnership with professional angler Andy Morgan, the Strike King Chick Magnet Flat Sided Crankbait combines advanced technology with the tried-and-true design of a traditional lure. Drawing inspiration from the rich history of Lake...

The Dixie Jet Falcon Spoon is designed with precision to target big bass in deep water and ledges. Its measurements are 1.25" wide, 6" tall, and weighing 1.8 oz, and equipped with three VMC treble hooks. In addition, the spoon comes in 5 captivating...

The Megabass OR-POI (S) is an expertly-designed, large darting pencil lure with flat sides and a flat belly. Its streamlined shape allows it to glide smoothly through rough waters. With a firm jerk, the OR-POI mimics the movements of a shad swimming just...