Hard Baits

The 6th Sense Crush 250MD Crankbait elevates mid-range cranking with its standout features. Unlike other crankbaits, its uniquely designed tail with a distinctive taper creates erratic movements for increased strikes. Its quick and efficient diving...

The Rapala DT Series crankbaits, developed by renowned crankbait expert David Fritts, have the unique ability to quickly dive and remain in the optimal fishing area longer than any other crankbait currently on the market. These crankbaits have recently...

The Rebel® Pop-R has served as the benchmark for other topwater poppers for over 30 years. Every Pop-R contains a dressed treble hook with sparkling glitter strands for added shine. This tried-and-true surface lure delivers an explosive spitting,...

The Norman Speed N Jr. Crankbait, a smaller version of the well-known Speed N Crankbait, is ideal for navigating highly fished or clear waters. It is also highly effective when targeting smaller baitfish. Despite its compact size, the Speed N Jr...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The renowned Super Z is now available in a deeper diving Z3 version, offering superior castability and compact performance. Perfect for dominating deep water in wild ponds and large lakes, the Z3 can reach a maximum depth of 4m (13ft) with 8lb...

The Z-2's high-pitch action and efficient "bulldog" bottom contact is ideal for mid-range and large transition areas. With its compact size and weight, the Z-2 can dive to 10ft and enable longer, more precise casts thanks to Megabass' patented LBO II...

The Bill Lewis® Rat-L-Trap Mini Trap® is ideal for shallow water fishing, equipped with red Mustad Triple Grip hooks and split rings for added strength. This versatile bait is effective for a variety of species, such as sea trout, redfish, and...

The Bill Lewis Scope Stik uses flattened sides and an in-your-face action for improved detection on forward-facing sonar. Its unique design has been praised for revolutionizing bait visibility and bite detection at longer distances. With a wide profile,...

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher 9 FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers can trigger reaction bites in challenging situations...

The River2Sea Rover 98 is a revolutionary walking bait that transforms a leisurely dog walk into an exciting sprint through the park. Its unique choppy, side-to-side slashing action, unlike the usual gliding motion, is sure to entice aggressive strikes...