Spring Collection

Shimano's Swagy Strong spinnerbait incorporates an innovative tapered-wire design for added toughness without sacrificing performance, ideal for hooking fish at the end of a long cast or in deeper water. The lower arm's thicker (1mm) wire improves hookup...

The Keitech 4" Easy Shiner (7 Pack) is a versatile swim bait that combines the unique body design of the Shad Impact with the impressive tail action of the Swing Impact. Available in 4 sizes, these swim baits are adaptable to any type of fishing...

Berkley® collaborated with professional anglers to create various sizes of Flicker Shads that mimic natural prey. The innovative movement replicates the flickering motion of a scared baitfish. Expertly designed to resemble shad in size, shape, and...

Crafted with precision and extensively tested, the SPRO KGB Chad Shad 180 Glide Bait is the ultimate choice for targeting trophy bass. Hand-built with full control over depth and movement, this bait is a must-have for any angler. Featuring high-quality...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca...

Expertly designed for exceptional performance, the Cumberland Pro Lures Pig Jig Flipping Jig is perfect for maneuvering through tight docks or dense cover. Its versatile design makes it a valuable tool for a variety of fishing situations. The unique...

  Experience incredible action and performance with the Big Bite Baits B5 Line Thru Swimbait. This expertly-designed lure utilizes an internal weight system for a powerful tail thump and body roll. Simply thread your line through the bait, attach...

When the offshore cranking bite heats up, it's time to grab the Diving Balsa B. Manufactured using the exclusive Heat Compression Molding (HCM) process, this balsa crankbait is consistently of the highest quality. The Diving Balsa B comes "ready to fish"...

When the offshore cranking bite heats up, reach for the Diving Balsa B1. This high-quality balsa crankbait, produced through the advanced Heat Compression Molding (HCM) process, is ready to fish right out of the box. With its buoyant Balsa B body and...

The combination of a Hybrid Edge round bill, strong buoyancy, and fixed one-piece weight construction make the Macbeth Shallow 50F the perfect crankbait for sub-surface cranking in depths just under one foot. Shimano engineers designed the Hybrid Edge...

Building upon the success of the widley popular Zoom Horny Toad and designed by Zoom’s touring pro-staff, the Zoom Uni-Toad Swimbait is a versatile as it is deadly. Molded with the same body as the original Horny Toad but with a single paddle tail...

The Keitech Swing Impact FAT offers anglers an exceptionally versatile bait that can be utilized with various techniques and in virtually any situation. The enhanced paddle tail of the Keitech Swing Impact FAT creates a unique swinging action that is...