New Items

The Orginial. The #1 Seller. Now in a long-lasting gel forumla. When the bass are feeding on crawfish, give them the scent they expect. Strike Force Fishing Bass Formula Gel combines the proven...

Strike Force Spray Fish Attractant is engineered to mimic the natural scent of live shad - one of the most common and effective baitfish for freshwater predators. Packed with oily, protein-rich...

Making itself known with multiple undulating "hair-like" appendages, the Hideup Coike Thunder Elastomer Creature Bait captivates bass with continuous lifelike motion and subtle micro vibrations...

Made with an extra-large size to tempt big bass, the Hideup Coike Shrimp Magnum Creature Bait is perfect for open water or heavy-cover applications while offering plenty of heft for long-distance...

Experience organized and hassle-free angling with the SPRO Box 3700 Deep Waterproof Rigging Box. With dimensions of 14" x 9" x 3.2", this box is the perfect solution for storing and protecting your...

The Berkley Power Blade Compact Colorado/Colorado Spinnerbaits offer a highly effective option for targeting fish that are feeding on smaller baitfish and forage. With a smaller and more subtle...

A scaled-down version of the legendary Berkley Swamp Lord, the Berkley Swamp Lord Jr. Frog is designed to dominate the swamp and heavy cover areas where bass are feeding on smaller forage. Built with...

Built with a biologically accurate panfish body, the Berkley Slap Gill Topwater Walking Bait offers lifelike detailing that faithfully imitates the appearance of a panfish or bluegill. Designed to...

Built with a biologically accurate panfish body, the Berkley Slap Gill Topwater Walking Bait offers lifelike detailing that faithfully imitates the appearance of a panfish or bluegill. Designed to...

Originally released by Berkley Japan and now available in the US market, the Berkley PowerBait MaxScent Power Wag Worm is a large crawler-style worm that's heavily infused with a savory MaxScent...

The rise of legged baits has shown just how important water displacement can be. The HuzzBug was built around that concept, combining a proven body profile with an entirely new leg design to create a...

The rise of legged baits has shown just how important water displacement can be. The HuzzBug was built around that concept, combining a proven body profile with an entirely new leg design to create a...