Creatures

Designed with input from top Yamamoto pros, the Yamamoto Yama Bug delivers the utmost action along with an attractive creature-bait profile to pique the interest of even the most educated bass. Crafted using a custom Yamamoto plastic formula...

The newest addition to Reaction Innovations’ legendary line-up of beaver creature baits, the Reaction Innovations Spicy Beaver 3.0 delivers the same provocative kicking action as the original Spicy Beaver but in a compact and approachable...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3...

The Bodega isn’t just another creature bait—it’s a standout in a sea of subtleness. Whether you’re flipping heavy cover with the 6.5”, downsizing for pressured fish with the 4.8”, or finesse-rigging the compact 3...

Built with Rage patented flanges applied to a well-known creature bait shape, the Strike King Rage Hawg combines attention-grabbing action in a bait profile that's compatible with a wide range of techniques and applications. Designed to produce...

The Strike King Rage Baby Bug includes a compact, streamlined body that allows it to slip in and out of tiny holes in cover, and its precise composition and ribbing allow it to produce the classic crawfish glide that bass can’t resist...

Master the art of bass fishing with Big Bite Baits FAFO (Flip Around & Find Out!). Designed by pro angler Fletcher Shryock, this 4-inch lure is built to hunt and trigger strikes. Its unique hunting action on the fall, combined with a buoyant body and...

Just like the name implies, the Hag’s Cheat Code almost feels like an unfair advantage due to its sheer fish-catching ability with a wide variety of techniques. Built with multiple flanged appendages and a ribbed body that increases water...

Just like the name implies, the Hag’s Cheat Code almost feels like an unfair advantage due to its sheer fish-catching ability with a wide variety of techniques. Built with multiple flanged appendages and a ribbed body that increases water...

The 4 inch Brush Beater is a great multi-purpose bait. Need to punch some heavy cover? Do it! Need to skip it 40' under multiple dock cables? Wind up and let it rip! Multiple appendages lets you tailor it to your desires!  Measurement: 4"...

Our most versatile bait yet! Useful for anything from Texas-rigs to Topwater, the 3.8” Cave cricket offers great action and mobility in the water. It has been producing bigs since day 1 and is a Cave Dweller staple!   8/bag WARNING: Cancer and...

Featuring a slim profile and a thick, ribbed body that firmly holds a flipping hook, the Berkley PowerBait MaxScent Stank Bug is a unique streamlined craw that slips in and out of thick cover with ease. A phenomenal bait for punching or...