Soft Stickbaits

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the Japanese Yamamoto lineup for years. The...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

Specifically designed for Ned rigging, the Yamamoto 3” Ned Senko Floater offers the same legendary action that Yamamoto baits are known for but meticulously tuned to be the best Ned bait on the market. Made using a floating formula of plastic, the...

The Beatdown is a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. This is a technique where the key is to do less and don’t overthink it. If you want to experience fast action and lots of bites, you need to let it do...

As versatile as they are productive, the Z Man ZinkerZ feature a super tough, salt impregnated ElaZtech body designed to sink slowly and provide a tantalizing fluttering action on the fall. Rig them straight, Texas, Carolina, Wacky or on a drop shot,...

Delivering all of the same seductive features as the original T.R.D., the Z Man Big T.R.D. offers a larger profile that works to draw more attention and entice bigger bites. Built to pair perfectly with Z Man’s Power Finesse Shoomz, the Z Man Big T...

Experience complete control over larger bass with the Berkley Powerbait Maxscent The General Worm's reinforced scenting and enticing shimmy. Meticulously crafted with Berkley's new Maxscent formula, this worm has a slow, shaking descent and a larger...

Effectively control big bass with the Berkley Powerbait Maxscent The General Worm, featuring reinforced scent and a tantalizing shimmy. Made with Berkley's new Maxscent formula, this worm boasts a slow, shaking descent and a larger scent field for...

This 5" (8 Pk) NetBait BaitFuel Ion Soft Stick Bait features advanced fishing scent technology and BaitFuel X55 Formula for an enhanced presentation and increased predator response. Its classic stick-bait style and tapered body shape produce an enticing...

  Designed to be the one of the most versatile soft plastic baits you can throw - the name says it all. It could be (hint hint) used for just about anything! Fish it on a forward facing sonar with a ned rig, swim head, drop shot, or as a trailer for...

One part fluke, one part soft stickbait, the Zoom Fluke Stick gives anglers two highly effective baits rolled into one appetizing package. Whether you fish it weightless, on a dropshot, or Texas-rigged, the Zoom Fluke Stick has a seductive...

One part fluke, one part soft stickbait, the Zoom Fluke Stick gives anglers two highly effective baits rolled into one appetizing package. Whether you fish it weightless, on a dropshot, or Texas-rigged, the Zoom Fluke Stick has a seductive...