Crankbaits

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling...

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe. At the same time, our Flicker Shad® trolling...

The small profile and lively movement of the Bandit Lures 50 Series Crankbait makes it an exceptionally deadly bait when fishing everything from open banks to rocks, wood, and weedlines. Sporting a...

When bass slide off the bank into deeper transitions, the Bandit BDT050D follows them. This 1.75-inch, 3/16 oz diving-lip finesse crankbait is purpose-built for BFS and spinning setups, reaching 6...

Developed in collaboration with renowned crankbait angler David Fritts, the Berkley Frittside Crankbait is a new take on a classic design responsible for countless tournament wins across the country...

A bite-sized and budget-friendly bait that won’t break the bank, the Head Hunter Rad Dad Crankbait creates a wide wobbling action to attract fish in a variety of fishing environments. Built with an...

Built for anglers running the bank, the Head Hunter Baby Hunter Crankbait is deadly in shallow water when fishing around grass, weeds, laydowns, and riprap. Featuring a modified squarebill and large...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. Length: 2...

Expanding Shimano’s offering of freshwater lures, the Shimano Macbeth 63 Original Crankbaits are ideal for anglers cranking heavy cover and targeting fish actively feeding on bait in shallow water...

Proven effective by anglers for years, Norman Lures are built with a time-tested profile that flat-out catches – and the Bill Norman Deep Tiny N is no exception. Effective on everything from...

The ultimate solution led by the fusion of knowledge by Katsutaka Imae and Yuki Ito, the third assassin sent out by the I×I brand is I×I [BLOWLY]. Brawley introduced Ito's Hydrodynamics (PAT.P),...

New 1.5 concept from Lucky Craft to create a waking/shallow diving 1.5!  Special cupped lip gives the bait built in draft and hunting motion while lifting it higher in the column for fishing the...