Soft Baits

Crafted for the toughest finesse bites on the most pressured waters, the 6th Sense The Abstract Creature Bait features a unique design that sets it apart from other more typical urchin-style baits on the market. At its core, the Abstract...

The Head Hunter Spider Monkey is built to trigger aggressive strikes from big bass. Made from premium TPE plastic, this bait delivers incredible durability and lifelike action. Its exciting tentacles create natural movement and vibration that bass can't...

Built with Rage patented flanges applied to a well-known creature bait shape, the Strike King Rage Hawg combines attention-grabbing action in a bait profile that's compatible with a wide range of techniques and applications. Designed to produce...

The Rollerama from Big Bite Baits does exactly what it sounds like – roll and roll and roll. Perfect for Forward Facing Sonar, the 5″ Rollerama uses a laminated formula to improve rolling action. Flanges on the front are...

Made with a tapered body, abundant “hairs” along its length, and split antennae for added action, the Hideup Coike Shrimp Creature Bait is designed to trigger bites even when no action is imparted by the angler. Versatile enough to...

Strike King® Coffee Tubes contain real coffee bean granules and coffee bean oil, providing a natural and enticing scent for fish. The coffee scent not only increases the fishes' attraction to the tube, but also masks any human or plastic scents...

Made of long-lasting TPE material for extraordinary durability, the Hag's Prickly Pear Jr 9.9mm Creature Bait is designed as a more compact alternative to the standard 19mm Prickly Pear for anglers pursuing intensely pressured bass in...

Affordably priced and immensely productive, the Hag's Prickly Pear 19mm Creature Bait is an urchin-style bait that's perfect for targeting highly pressured bass that have seen the same presentations countless times. Crafted from ultra-durable...

As the name implies, the Rapala Crush City Pigstick captivates pigs with its enticing shimmy, descending into big bass territory and inviting them to strike with unwavering aggression. Engineered with extra salt content for added density and increased...

Designed by professional angler Jacob Wheeler, the Rapala Crush City Freeloader is a versatile shad bait that is a must-have in your tackle box. With its unique ribbed pin tail and molded with tall flat sides to mimic a baitfish, this bait has a subtle...

Secret Lures presents the Stupid Tube™: a 3.7-inch hand dipped salted plastic tube designed by fishing experts Terry McWilliams and Matt McCoy. This custom tube pairs with the Stupid Tube Jig Head in sizes 3/0 or 4/0, but is not compatible with the...

Built upon the foundation of the traditional Trick Worm, the Zoom Thick Trick features a thicker body that is specifically designed to hold a nail weight more securely. Perfect for Neko rigs and a multitude of finesse tactics, the Thick...