Baits

The Crock-O-Gator X-Bite Buzzbait, designed by fishing expert James Dill and his team, is the perfect choice for Lake of the Ozarks locals who want to streamline their buzzbait profile and use soft plastic trailers. With a specially designed double...

An incredibly unique and highly-sought-after JDM finesse offering, the Hideup Coike 17mm Creature Bait is an urchin-style soft bait made from durable high-floating elastomer to withstand catching bass after bass. Slotting in just below the...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surface zone. With a refreshed head shape to generate additional lift, the SUPER METAL is fine-tuned to maximize...

To give more sharpness to its movements during trick actions, the X-70's moving balancer design has been tuned to respond extremely sensitively to rod input such as twitches and jerks. During jerks, the X-70's unique flat body creates dynamic flashing...

The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and recessed top-groove, the FREESTYLE is built for easy big-game rigging for novices and experts alike...

Swimbaits have a significant impact in the fishing industry, and River2Sea's latest offering, the S-Waver, is poised to leave a lasting impression. With its natural "S-Action" swimming motion, this lure will entice big gamefish to approach and...

The anticipation and long wait are finally over. From the industry’s #1 ultra-light rod manufacturer comes the Phenix “Classic BFS” rod series! Bait Finesse System (BFS) is a Japanese form of light line, light lure fishing for heavily...

The Megabass Deep-X 300 is the ultimate deep-cranking tool with its patented Multi-Way Balancer System (PAT.) This innovative feature allows for longer casts and steeper dive angles, reaching depths of 12 to 15 feet quickly and maximizing time spent in...

The Hazedong Shad's sensitive tail produces realistic vibrations, making it effective even with slow retrieves and gentle shaking. Compared to the Spark Shad, it has less body movement and focuses its action on the tail for a subtle, high-pitch kicking...

The Bacca Burrito Medium Sinking Swimbait is a versatile tool for targeting larger fish. With its unique body shape and weight, it is perfect for navigating shallow waters and attracting finicky fish. Designed in collaboration with Gail Ratcliff and Bull...

The Bacca 6" Burrito Medium Sinking Swimbait is designed to increase versatility for anglers targeting large fish. With a slow retrieve, it is perfect for exploring shallower areas, weighing in around half an ounce lighter than the previous version. This...

The SPRO Mike McClelland 110 +1 Jerkbait takes the renowned performance of the McStick and delves even deeper. This expertly-crafted lure was designed with the help of BASS Elite Pro Mike McClelland to captivate fish in the 9- to 12-foot depth range. Its...