The Rollerama from Big Bite Baits does exactly what it sounds like – roll and roll and roll. Perfect for Forward Facing Sonar, the 5″ Rollerama uses a laminated formula to improve rolling action. Flanges on the front are...

Crafted with slim kicking legs, the NetBait BaitFuel BF Toad Jr 3.5" (8 Pk) creates a tempting surface disturbance at any retrieval speed. This soft-bodied, buzzing frog lures in explosive topwater strikes from bass hiding in dense cover. Infused with...

Made with a tapered body, abundant “hairs” along its length, and split antennae for added action, the Hideup Coike Shrimp Creature Bait is designed to trigger bites even when no action is imparted by the angler. Versatile enough to...

Strike King® Coffee Tubes contain real coffee bean granules and coffee bean oil, providing a natural and enticing scent for fish. The coffee scent not only increases the fishes' attraction to the tube, but also masks any human or plastic scents...

Made of long-lasting TPE material for extraordinary durability, the Hag's Prickly Pear Jr 9.9mm Creature Bait is designed as a more compact alternative to the standard 19mm Prickly Pear for anglers pursuing intensely pressured bass in...

Rapala Dives to 8 Crankbaits, designed by legendary angler David Fritts, excel in their quick diving and long-lasting presence in the strike zone. In its first year, the DT Series has proven its design and fishing prowess through countless tournament...

Affordably priced and immensely productive, the Hag's Prickly Pear 19mm Creature Bait is an urchin-style bait that's perfect for targeting highly pressured bass that have seen the same presentations countless times. Crafted from ultra-durable...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low center-of-gravity body uses a special alloy to maintain...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low center-of-gravity body uses a special alloy to maintain...

The Megabass X-Blazar gives bass anglers a fast-sinking tail spin jig for reaching suspended fish, deep structure, bait schools, and target depths with stable tracking and sharp vibration. Its low center-of-gravity body uses a special alloy to maintain...

As the name implies, the Rapala Crush City Pigstick captivates pigs with its enticing shimmy, descending into big bass territory and inviting them to strike with unwavering aggression. Engineered with extra salt content for added density and increased...