Designed to be the perfect 'in-between' size, the Zoom Midsize Z Craw gives anglers the same bite-inducing action of the original in a slightly downsized profile that excels across a broad spectrum of bass fishing techniques. Originally...

The One Knocker® Spook® has a single tungsten rattle contained in a sound-intensifying chamber that produces a loud thump that draws fish from long distances. Its positioning within the body of the lure makes walking the dog easier than ever...

The length of the Heddon Zara Spook is 4 1/2 inches and it weighs 3/4 ounces. As the topwater lure that introduced the revolutionary walk-the-dog retrieve, the Zara remains unmatched in the realm of topwater fishing, despite countless attempts to imitate...

The Heddon Super Spook Jr Walking Bait is a revolutionary addition to the world of topwater fishing. Boasting eye-catching colors and reflective finishes, this lure is sure to grab the attention of fish and improve your chances of getting bites...

What makes Crappie Slammers so awesome? Profile - realistic bait fish shape Plastisol - perfect blending for the correct softness & great action while maximizing durability Colors - extensively tested unique colors - perfect hues to match your...

The Chompers 4" Dropshot Worm (10 Pk) is an essential tool for triggering bites when faced with tough conditions. Its gentle floating soft plastic construction and tapered tail design create a natural and enticing quiver, making it deadly for a variety...

Experience extreme surface disruption with the Crock-O-Gator Head Knocker Buzzbaits. These innovative buzzbaits create a boisterous topwater presentation that is sure to ignite the feeding response in bass. Each rotation of the premium buzz blade...

The Crock-O-Gator X-Bite Buzzbait, designed by fishing expert James Dill and his team, is the perfect choice for Lake of the Ozarks locals who want to streamline their buzzbait profile and use soft plastic trailers. With a specially designed double...

Perfect for catching bass in various conditions, the Crock-O-Gator Zapper Flipping Jig is a versatile tool that navigates through any type of cover with excellent efficiency. With a uniquely designed angled head, this jig can easily maneuver through...

Hitting the water like a 90’s one hit wonder, the Snagproof SmashMouth Hollow Body Frog is sure to become the all-star of your frog collection. Featuring a hollow body construction with a deeply cupped mouth, the Snagproof SmashMouth Hollow Body...

As a product designed by legendary frog fisherman Dean Rojas, the Big Bite 4" Rojas Fighting Frog boasts versatility and multiple rigging options. While the Texas rig is a popular choice, this bait can also be used effectively on a jig, Carolina rig, or...

A groundbreaking design crafted in collaboration with Elite Series pro Jacob Powroznik, the Buckeye Lures Scope-Head is built to give you more visibility in the underwater world. As forward-facing sonar increases in popularity, this head is engineered to...