If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

The Hog Farmer 3.0" Spunk Shad Pintail Swimbait offers a unique, lively movement that is sure to lure in big catches. Made with soft plastic infused with anise, this bait appeals to the taste buds of trophy fish. The buoyant nature of the Spunk Shad...

Purpose-built for jig minnow rigging and pairing with forward-facing sonar, the Hog Farmer Baits Stroll Shad has been fine-tuned to create a lethal baitfish presentation. Featuring a slick un-ribbed body, the Stroll Shad is offered in a scaled-down...

Purpose-built for jig minnow rigging and pairing with forward-facing sonar, the Hog Farmer Baits Stroll Shad has been fine-tuned to create a lethal baitfish presentation. Featuring a slick un-ribbed body, the Stroll Shad is offered in a scaled-down...

Designed with two body segments connected with a strong double joint, the Shimano Gravitator 220 SS Glidebait features the unique Action Modifying Insert near the body joint that gives the bait a wide gliding action when inserted and a tighter...

Discover unparalleled performance with the Daiwa Yamamoto Neko Fat Worm. Merging precision detailing from Daiwa with the renowned soft plastic of Yamamoto, this worm boasts a thick body akin to the Yamamoto Senko, as well as a bulbous tail that creates a...

The ultimate wiggling worm to complete your Neko rig, the Daiwa Yamamoto Neko Crawler Worm is designed to take your favorite finesse rig to a new level. Offering anglers the opportunity to benefit from an epic collision between Daiwa’s precision...

Built with the award-winning Z-Man Chatterbait Elite EVO head design, the Z-Man Tungsten Chatterbait Elite EVO leverages a low-profile and high-density tungsten construction for a faster sink rate and unique sound profile. Featuring a patented...

Built with the award-winning Z-Man Chatterbait Elite EVO head design, the Z-Man Tungsten Chatterbait Elite EVO leverages a low-profile and high-density tungsten construction for a faster sink rate and unique sound profile. Featuring a patented...

Designed to not only draw big strikes, but to capitalize on them as well, the Jackall Kaera Frog delivers the perfect blend of form and function. Built with a unique, flat-sided body, the Jackall Kaera Frog maneuvers through heavy vegetation...

Are you needing a more finesse approach? This compact craw has everything you need. A small meaty body with the appropriate claws! No more need to bite down your trailers and still have them looking disproportional! Also a great bait for Ned Rigs or...

The 4 inch Brush Beater is a great multi-purpose bait. Need to punch some heavy cover? Do it! Need to skip it 40' under multiple dock cables? Wind up and let it rip! Multiple appendages lets you tailor it to your desires!  Measurement: 4"...