Baits

After extensive collaboration with our expert team at 6th Sense Lure Lab and Pro Staff Ambassador Josh Jones, we are pleased to introduce the Divine Umbrella Rig Series. Hand-crafted with durable...

Enhancing the action and appearance of your topwater plopper presentation, the Strike King Clickin Chickin is designed to produce a unique sound and water disturbance that entices aggressive reaction...

A bite-sized topwater plopper built with a less intrusive profile, the Strike King Bitsy Chickin features a small profile that’s designed to generate explosive topwater bites from highly pressured...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless...

Introducing the Toxic Baits ABS Wade Hoggs - the ultimate 7" wake bait that can also crank down up to 2 feet. Designed for all skill levels, this 3.7 ozs bait comes with 1/0 trebles and HD stainless...

The newest addition to Reaction Innovations’ legendary line-up of beaver creature baits, the Reaction Innovations Spicy Beaver 3.0 delivers the same provocative kicking action as the original Spicy...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to...

Designed in collaboration with BASS Elite Series angler Seth Feider, the Z-Man Llama Tubez deliver unparalleled softness, incredible action, and Elaztech durability to create the most bulletproof...

An incredibly unique and highly-sought-after JDM finesse offering, the Hideup Coike 17mm Creature Bait is an urchin-style soft bait made from durable high-floating elastomer to withstand catching...

As a new member of the highly-respected Spro Frog family, the Spro Essential Flappin Frog 65 boasts a unique kicking and buzzing action that entices explosive topwater strikes. Built with a hollow...

The JAMAICA BOA Jr. SUPER METAL is the second-generation BOA, a tournament-spec heavy-duty buzzbait designed to incite raging strikes in the surface zone. With a refreshed head shape to generate...

To give more sharpness to its movements during trick actions, the X-70's moving balancer design has been tuned to respond extremely sensitively to rod input such as twitches and jerks. During jerks,...