Baits

LATES is a realistic stick roller bait that rolls violently just below the water's surface, creating a natural impact on under-range targets. The flicker produced by the violent rolling is like a school of migrating bait. When the surface of the water is...

Named after Ben Milliken’s son, the Ozzie is a must-have soft plastic bait designed for unmatched versatility. Its smooth side-to-side oscillation and responsive action come alive with quick twitches or light jigging, making it irresistible to bass...

Developed in collaboration with Elite Series Pro and smallmouth expert Cory Johnston, the Party Prop is designed to be the ultimate clear-water finesse hardbait. Its sleek, minnow-shaped profile with dual spinning props features a slow and balanced sink...

The Clobber Minnow was designed with a thicker/taller body to represent more of a bluegill and shad-based forage but make the belly thin to collapse for better hook ups. This unique design also increases the return on forward-facing sonar, making you...

The Magdraft boasts a soft plastic body that facilitates a strong tail movement, creating a subtle swaying motion in the head that transmits vibrations all the way to the angler's hands. It also includes the patented Maghold System, utilizing an internal...

A legendary collaboration between four-time Bassmaster Classic champion Rick Clunn and master lure maker John Hendricks, the Head Hunter Trickster Plus Spinnerbait marks the return of the world-famous Trickster, redesigned to Rick's winning...

A legendary collaboration between four-time Bassmaster Classic champion Rick Clunn and master lure maker John Hendricks, the Head Hunter Trickster Plus Spinnerbait marks the return of the world-famous Trickster, redesigned to Rick's winning...

Built to get bites near heavy cover, the Head Hunter Heavy Cover 1.5 Squarebill Crankbait is perfectly designed to fish near trees, rocks, dock pilings and boulders without getting snagged. Designed to go where most treble hooked baits...

The ringer body and tail design creates a unique water disturbance to attract fish and is great for use with an Alabama Rig, Spinner Bait, Swim Jig, Under Spin, Chatter Bait, Jig Trailer, Swim Bait, or Swim Texas Rigged. Super Soft with Enticing Scent...

The ringer body and tail design creates a unique water disturbance to attract fish and is great for use with an Alabama Rig, Spinner Bait, Swim Jig, Under Spin, Chatter Bait, Jig Trailer, Swim Bait, or Swim Texas Rigged. Super Soft with Enticing Scent...

The Hazedong Shad's sensitive tail produces realistic vibrations, making it effective even with slow retrieves and gentle shaking. Compared to the Spark Shad, it has less body movement and focuses its action on the tail for a subtle, high-pitch kicking...

The Hazedong Shad's sensitive tail produces realistic vibrations, making it effective even with slow retrieves and gentle shaking. Compared to the Spark Shad, it has less body movement and focuses its action on the tail for a subtle, high-pitch kicking...