Baits

Attract the largest bass in the lake from a long distance and cast a great distance with the KVD Mega Dawg. As a premium, KVD-approved lure, it reigns as the biggest dawg in Strike King’s KVD Sexy Dawg family. Its easy technique involves rhythmic...

A pre-rigged soft swimbait built for targeting kicker fish bites, the Strike King Final Copy Swimbait was rigorously designed and tested to create a forward-weighted swimbait design that swims true at any retrieve speed. Poured using a scented...

A pre-rigged soft swimbait built for targeting kicker fish bites, the Strike King Final Copy Swimbait was rigorously designed and tested to create a forward-weighted swimbait design that swims true at any retrieve speed. Poured using a scented...

A versatile, easy-to-use, and multi-functional lure that accurately mimics small baitfish, the Strike King Evader can be reeled across the surface of the water as a topwater minnow or twitched underneath as a rising jerkbait. Built with a...

Bringing back a classic Strike King lure due to overwhelming demand, the Strike King Wake Shad 2.0 Wakebait features a single-jointed body that delivers remarkable waking swim action and tracks perfectly through the water. Built with a vertical...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

The Rapala CrushCity 2.5" Mayor Swimbait (8 Pk) is an essential part of any angler's arsenal, designed by Major League Fishing pro Jacob Wheeler. Its flat-sided body and boot tail create a subtle kicking action that has proven to entice even the most...

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge. Primary curl tail appendages provide enticing fluttering action at the slowest speeds Back ribs help hide the hook...

A slender crawfish imitation perfect for sliding through vegetation and cover, the NetBait HexTek Eko Craw is built with a host of teardrop appendages that provide constant subtle movement as it travels through the water column. Featuring...

Designed to be your go-to lure for flipping around docks, vegetation, and heavy cover, the NetBait BaitFuel HexTek The Rascal Craw has a thin body that can hold a large hook but collapses easily for improved hook-up ratios. Featuring...

Designed around an innovative Flex Tail for increased vertical movement, the NetBait BaitFuel HexTek Eko Shad features a highly realistic baitfish profile and flat sides optimized for use with forward-facing sonar. Enhanced with NetBait’s...

Designed around an innovative Flex Tail for increased vertical movement, the NetBait BaitFuel HexTek Eko Shad features a highly realistic baitfish profile and flat sides optimized for use with forward-facing sonar. Enhanced with NetBait’s...