Pro-tested, nature-inspired, and fish-approved, the Yamamoto Yama Craw perfectly fills out Yamamoto’s irresistible soft plastic lineup. An unbeatable pairing for football jigs and beyond, the Yama Craw scoots along the bottom with an incredibly...

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits. The Yamamoto Double Tail Hula Grubs catch fish 12 months out of the year - deep and shallow. It...

Molded using Yamamoto’s Mega Floater Formula, the Yamamoto Covert Craw is built for finesse and is perfect for waters where bass are feeding on small craw-like forage. Delivering a tasty bite-sized craw body to excel on Ned rigs, finesse...

If you're looking for an incredibly versatile bait, the Lockjaw from Tater Baits is ready to earn a spot in your tackle bag. As a trailer, this bait performs great on the back of a bladed jig or spinnerbait when you're looking to add a little heft to...

Attract the largest bass in the lake from a long distance and cast a great distance with the KVD Mega Dawg. As a premium, KVD-approved lure, it reigns as the biggest dawg in Strike King’s KVD Sexy Dawg family. Its easy technique involves rhythmic...

A pre-rigged soft swimbait built for targeting kicker fish bites, the Strike King Final Copy Swimbait was rigorously designed and tested to create a forward-weighted swimbait design that swims true at any retrieve speed. Poured using a scented...

A pre-rigged soft swimbait built for targeting kicker fish bites, the Strike King Final Copy Swimbait was rigorously designed and tested to create a forward-weighted swimbait design that swims true at any retrieve speed. Poured using a scented...

A versatile, easy-to-use, and multi-functional lure that accurately mimics small baitfish, the Strike King Evader can be reeled across the surface of the water as a topwater minnow or twitched underneath as a rising jerkbait. Built with a...

Bringing back a classic Strike King lure due to overwhelming demand, the Strike King Wake Shad 2.0 Wakebait features a single-jointed body that delivers remarkable waking swim action and tracks perfectly through the water. Built with a vertical...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot rig. Whether shaken, reeled, or dragged, this versatile lure consistently attracts bites and is proven...

The Rapala CrushCity 2.5" Mayor Swimbait (8 Pk) is an essential part of any angler's arsenal, designed by Major League Fishing pro Jacob Wheeler. Its flat-sided body and boot tail create a subtle kicking action that has proven to entice even the most...

When faced with conditions that favor a small profile with a greater impact the HedgeHog™ steps forward to tackle the challenge. Primary curl tail appendages provide enticing fluttering action at the slowest speeds Back ribs help hide the hook...