Baits

More compact than the original Zoom Brush Hog, the exciting Zoom Super Hog will quickly become one of your favorite flip baits when you're working thick cover. The long, clinging tails on the Brush Hog have been replaced with a flat, thin, splitable tail...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but you can vary the weight to keep it slowly...

The Bill Lewis Scope-Stik Suspending Jerkbait features flattened sides and a bold action, making it highly visible on forward-facing sonar. Its innovative design revolutionizes bait detection at longer distances, providing a wider surface area for your...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natural action, the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of...

The HogFarmer Baits Flex Rigs are designed to inject life into your umbrella rig presentation, creating an action that mimics a distressed baitfish school. Made with .035" wire, these rigs are thinner than standard models, allowing for quick reactions...

With various tail options, the Big Bite Baits Curly Tail Crappie Minnr 2" (10 Pk) is a flexible and reliable lure for all fishing situations. Whether you need a new go-to lure or are dealing with finicky fish, this versatile lure has got you covered...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

The NEW Perfect Head 5.5 inch swimbait is designed for tournament fishing and is perfect for catching big kicker fish. It has all the amazing fish-catching qualities of the 4.5 inch version, just in a more ideal 5.5 inch size. When paired with a True...

Introducing the all-new Berkley PowerBait MaxScent Flat Worm 4.25" (8 Pk): the perfect finesse bait for fooling even the toughest fish. Its natural matte colors and ultra-realistic texture provide a super-charged scent field, while the soft and durable...

The new Berkley PowerBait Crazy Leg Chigger Craw is an improved version of the bait that dominated the 2007 Bassmaster Classic. Now equipped with CRAZY LEGS, this bait boasts enhanced action while swimming or falling. Combined with the high-action...

The Heddon Super Spook Walking Bait with Dressed Treble is expertly designed for topwater fishing, featuring vibrant colors and reflective finishes to attract fish. It also includes rattles for increased attraction, as well as three sharp Excalibur...

The Heddon Feathered Treble Super Spook Jr Walking Bait is a premier choice for topwater fishing. With eye-catching colors and reflective finishes, it is specifically designed to entice fish and increase bites. The incorporation of loud rattles and three...