Baits

With various tail options, the Big Bite Baits Curly Tail Crappie Minnr 2" (10 Pk) is a flexible and reliable lure for all fishing situations. Whether you need a new go-to lure or are dealing with finicky fish, this versatile lure has got you covered...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

The NEW Perfect Head 5.5 inch swimbait is designed for tournament fishing and is perfect for catching big kicker fish. It has all the amazing fish-catching qualities of the 4.5 inch version, just in a more ideal 5.5 inch size. When paired with a True...

Introducing the all-new Berkley PowerBait MaxScent Flat Worm 4.25" (8 Pk): the perfect finesse bait for fooling even the toughest fish. Its natural matte colors and ultra-realistic texture provide a super-charged scent field, while the soft and durable...

The new Berkley PowerBait Crazy Leg Chigger Craw is an improved version of the bait that dominated the 2007 Bassmaster Classic. Now equipped with CRAZY LEGS, this bait boasts enhanced action while swimming or falling. Combined with the high-action...

The Heddon Super Spook Walking Bait with Dressed Treble is expertly designed for topwater fishing, featuring vibrant colors and reflective finishes to attract fish. It also includes rattles for increased attraction, as well as three sharp Excalibur...

The Heddon Feathered Treble Super Spook Jr Walking Bait is a premier choice for topwater fishing. With eye-catching colors and reflective finishes, it is specifically designed to entice fish and increase bites. The incorporation of loud rattles and three...

Crafted by experts in the field, the Provoke series of jerkbaits combines key elements to attract fish. With the Provoke 106X Slow Sink, you can effectively target deep, suspended fish, thanks to its gradual sinking action. Its innovative tapered tail...

The Pressure Series represents the next generation in crankbaits, specifically engineered for finesse cranking at all depths. These innovative crankbaits feature a sleek, flat-sided body, creating a unique combination of sound and movement ideal for...

The highly adaptable 3.25" Muscle Back Finesse Craw provides a lifelike imitation of a crawfish, complete with a NEW unique sonic signature and vibration that bass are attracted to. Its soft, textured claws feature ribbing on both sides and specially...

Expanding the renowned Paca soft bait collection with advanced scent technology, the NetBait BaitFuel Paca Slim Craw utilizes the Fast Active Scent Technology in BaitFuel to entice the predatory instincts of bass and generate more catches. Through a...

These War Eagle Trokar Spinnerbaits feature Lazer Trokar hooks – the world's sharpest hooks – and custom-painted heads made by skilled bass anglers for skilled bass anglers. Designed and manufactured in America, they offer perfectly balanced performance...