Built with flat sides to enhance returns with forward-facing sonar technology, the BaitFuel Crappie NanoSwim Swimbait features a small wedge-shaped tail that provides subtle high-pitched swimming action at any retrieve speed. Enhanced with...

Featuring a teardrop-shaped tail that produces irresistible quivering action, the BaitFuel Crappie NanoShad leverages a bite-sized shad-shape profile that’s deadly for targeting crappie, panfish, trout, or bass. Poured with high-quality...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc technology from Berkley, enhancing tracking, stability, and...

Featuring a hybrid baitfish-crayfish design, the Berkley Money Badger Crankbaits are optimized for navigating over rocks and bottom structures. These crankbaits utilize the patented FlashDisc technology from Berkley, enhancing tracking, stability, and...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of...

The Original. The Magic Swimmer® is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of...

Featuring a flat-sided profile that imitates both crawdads and baitfish, the Berkley Clickin’ Frittside Crankbait offers a balsa-like thumping action with enhanced clicking sounds to attract fish in stained or dirty water. With tour-level victories...

The best swimbait on the market just got better with the all new 5" Loaded Daingerous Swimbait. Built with all the same details of the larger 6" and 7" versions, the 5" Loaded Daingerous Swimbait offers anglers the same great action in a smaller more...

Great options to build or replace those old worn out jigs or spinnerbaits

  Creating your own jigs or replacing those worn out skirt collars, these replacement finesse skirts are a must have

The Hog Farmer 3.5" Spunk Shad Pintail Swimbait offers a unique, lively movement that is sure to lure in big catches. Made with soft plastic infused with anise, this bait appeals to the taste buds of trophy fish. The buoyant nature of the Spunk Shad...