Featuring a flat-sided profile that imitates both crawdads and baitfish, the Berkley Clickin’ Frittside Crankbait offers a balsa-like thumping action with enhanced clicking sounds to attract fish in stained or dirty water. With tour-level victories...

The best swimbait on the market just got better with the all new 5" Loaded Daingerous Swimbait. Built with all the same details of the larger 6" and 7" versions, the 5" Loaded Daingerous Swimbait offers anglers the same great action in a smaller more...

Great options to build or replace those old worn out jigs or spinnerbaits

  Creating your own jigs or replacing those worn out skirt collars, these replacement finesse skirts are a must have

The Hog Farmer 3.5" Spunk Shad Pintail Swimbait offers a unique, lively movement that is sure to lure in big catches. Made with soft plastic infused with anise, this bait appeals to the taste buds of trophy fish. The buoyant nature of the Spunk Shad...

Designed to excel in challenging fishing situations, the Megabass SV-3 slow roll spinnerbaits draw inspiration from the renowned V-3 spinnerbait. The "Super" V-3 boasts cutting-edge design and innovation, including the proprietary Level Swimming Angle...

As a leading provider of custom jigs for crappie fishermen in the Midwest, Just Another Crappie Bait Company is dedicated to producing high-quality products. Owner David Townsend, a seasoned angler himself, uses his own jigs during Crappie Masters...

The Head Hunter HH Minnow Suspending Jerkbait offers top-tier performance at an affordable price. Its erratic flashing movement is sure to catch the eye of Bass, Walleye, and other types of gamefish. The jerkbait's internal weight transfer system allows...

The Z Craw Jr. is effective on the back of swim jigs and vibrating jigs, as well as structure-hugging wobble heads. This smaller version will handle all of those same applications as the larger Z Craw and will quickly turn into your favorite lure for...

The Head Hunter MD300 Firetail Craw Crankbaits offer a broad wobbling motion and are specifically designed to bounce off of structures, enticing even the most inactive fish to strike. This lure weighs 3/8oz and measures 3-3/8" in length, with a diving...

The Zoom Fluke is a classic bait - proven over the years to consistently put fish in the boat. Its natural baitfish profile attracts predator fish of all kinds - in both fresh and saltwater, and also allows it to glide and swoop through the water. ...