Baits

At 2.5 inches long and a 9/16 oz weight, the Copper Red Baits Wave Frog is the perfect pick for anglers of all levels! With its exceptional size and weight, this frog is sure to be a hit! WARNING: Cancer and Reproductive Harm - www...

Expertly designed to target the elusive mid-section of the water column between 8-10 feet, the Bomber Gen 2 Fat Free Fingerling Crankbait is a compact yet powerful tool that consistently elicits strikes and lands fish. Its baitfish profile and rounded...

The Strike King Gravel Dawg 10 Crankbait, designed by Strike King pros Todd Castledine and Kevin VanDam, comes in two versions, the Gravel Dawg 8 and Gravel Dawg 10. This top-performing medium-diving crankbait offers a wide wobble action that allows it...

Designed from its larger counterpart, the Snag Proof Zoo POP Topwater Walking Bait 3/8 oz is an innovative bait featuring an ultra-soft hollow body and a fully integrated hook design, making it effortlessly "snag proof" even in the densest underwater...

A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column from the bottom towards the surface. A leader in Forward...

The Snag Proof Zoo PUP Topwater Walking Bait 1/2 oz is an innovative bait featuring an ultra-soft hollow body and a fully integrated hook design. It offers both a leisurely side-to-side saunter and an aggressive twitch, creating an impressive...

Combining the proven appeal of an oversized ribbon tail with Berkley's cutting-edge Maxscent technology, the Berkley Powerbait Maxscent Kingtail Worm delivers unparalleled attraction that larger bass won't be able to resist. Featuring a ribbed body, this...

Daingerous swimbait boasts lifelike fish anatomy, with a custom paddle-tail design that delivers irresistible swimming action that mimics the movement of baitfish. The flattened under-belly isolated ensures stability and reduces rolling during retrieval,...

The PowerBait MaxScent line of baits features an innovative material that releases a powerful scent field to attract fish more effectively than ever before. This durable yet soft material is perfect for finesse presentations and comes in realistic matte...

The Rage Tail lure boasts a distinct and exclusive tail design, setting itself apart from other soft plastic baits. Engineered with unparalleled precision, each lure serves a particular purpose and utilizes premium-grade plastics for optimal performance...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT's segmented, slightly flattened...

The Hog Farmer Tactical Bassin Mini Flex Rig - 4 Blade, designed by Matt Allen and Tim Little of Tactical Bassin, is ideal for when bass are targeting smaller baitfish or when a downsized profile is needed to entice a bite. With a six wire construction,...