Baits

  Hot on the heels of one of the most popular baits of 2023 comes the all-new Yamatanuki 2.5” from Yamamoto Baits. Much like its 3.5” big brother, the 2.5” Yamatanuki is a power-finesse offering that fish can’t resist. It...

The Lucky Craft LC Silent 1.5 Squarebill Crankbaits are a top choice for catching fish in heavily pressured environments. Made with high-float plastic, these crankbaits provide a quieter and more subtle presentation, relying on their heavy action to lure...

The Yamamoto Hula Grub is one of the greatest soft baits ever poured. And, not coincidentally, one of the greatest soft bait manufacturers is Yamamoto Baits. The Yamamoto Double Tail Hula Grubs catch fish 12 months out of the year - deep and shallow. It...

Experience the ultimate balance of flash and vibration with Hildebrandt Premium Indiana Blades. These top-of-the-line blades are expertly crafted for maximum performance and are perfect for revamping old lures or creating custom ones. Made of heavy gauge...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. Length: 2.75" Weight: 5/16oz Depth: 11'-13' WARNING: Cancer...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism. Combining a metal tail insert, concentric...

Designed to squeak and scream across the top of the water, the Berkley Screamin' Choppo Topwater advances the fish-calling power of the original Choppo with a squeak-generating internal mechanism. Combining a metal tail insert, concentric...

Experience explosive top water action with the Berkley Choppo 90. Designed for both weekend warriors and seasoned pros, this top water lure features a durable tail propeller that won't melt in your tackle box. The enhanced surface area creates more sound...

Designed for calling fish and handling choppy conditions, the Berkley® Cane Walker is the ultimate topwater lure for creating surface disturbance. Its unique design features a loud rattling chamber, spitting cup, and impressive casting distance,...

Featuring a wide-bodied shape that mimics bluegill, sunfish, and large baitfish, the Berkley Powerbait Maxscent Flux Gill Creature Bait expands your soft bait arsenal with a large profile that appears clearly on forward-facing sonar. Built...

Featuring a wide-bodied shape that mimics bluegill, sunfish, and large baitfish, the Berkley Powerbait Maxscent Flux Gill Creature Bait expands your soft bait arsenal with a large profile that appears clearly on forward-facing sonar. Built...

The new Berkley PowerBait Crazy Leg Chigger Craw is an improved version of the bait that dominated the 2007 Bassmaster Classic. Now equipped with CRAZY LEGS, this bait boasts enhanced action while swimming or falling. Combined with the high-action...