Offering a subtle yet reflective approach to lure in elusive predators, the Head Hunter Nasty 50/50 Double Willow Spinnerbait is built with a unique wire material that puts out more vibration than traditional spinnerbaits, calling-in fish from greater...

Built for anglers running the bank, the Head Hunter Baby Hunter Crankbait is deadly in shallow water when fishing around grass, weeds, laydowns, and riprap. Featuring a modified squarebill and large rounded body, the Baby Hunter Crankbait displaces a...

Developed by Bassmaster Classic champion and pro angler Jason Christie, the YUM Covert Trailer features a simplistic yet highly effective design that makes it ideal for pairing with your favorite model of the Booyah Covert spinnerbait. The...

Designed by professional angler and big bait specialist  Chris Zaldain, the Nichols Bass Mafia Larry Spoon will catch those larger fish in offshore schooling situations. The wide body of the Nichols Bass Mafia Larry Spoon  creates...

A revamped version of the original Gene Larew Salt Craw, the Yum Salt Craw continues to be the king of all soft plastic crawfish imitations and was the first plastic bait to use salt in its unique formulation. Designed to keep fish holding on...

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a swoop and glide motion, or wind it steadily and feel it pulse like a spinnerbait. It's great by itself or on...

Built to make your topwater arsenal even more riveting, the Berkley Skirted Riveter Buzzbait features a custom ring rivet paired with an anodized blade to produce a squeaking sound right out of the package. Boasting multiple unique sound...

The Bagley Balsa B2 square bill crankbait is a top choice for tournament pros due to its highly buoyant HCM formed body, square bill designed for bouncing off rocks and heavy cover, and welded-through wire construction which makes it easy to reel in fish...

Designed to be the perfect 'in-between' size, the Zoom Midsize Z Craw gives anglers the same bite-inducing action of the original in a slightly downsized profile that excels across a broad spectrum of bass fishing techniques. Originally...

What makes Crappie Slammers so awesome? Profile - realistic bait fish shape Plastisol - perfect blending for the correct softness & great action while maximizing durability Colors - extensively tested unique colors - perfect hues to match your...

Hitting the water like a 90’s one hit wonder, the Snagproof SmashMouth Hollow Body Frog is sure to become the all-star of your frog collection. Featuring a hollow body construction with a deeply cupped mouth, the Snagproof SmashMouth Hollow Body...

Berkley® collaborated with experts in the field to develop various sizes of Flicker Shads that mimic the natural prey. The distinctive movement of the lure imitates a baitfish in distress. Length: 2.75" Weight: 5/16oz Depth: 11'-13' WARNING: Cancer...