Baits

Take your soft baits to a new level with the Yamamoto Baits Kickin Zako Paddletail Swimbait! This swimbait is designed with a deep-belly baitfish profile that will grab the eye of any predators in...

Designed at the request from Yamamoto’s pro-staff, the Yamamoto 7” Speed Senko was developed to be the ultimate worm for cover water. Molded with the same legendary Senko body shape but with the...

  Designed by Major League Fishing pro and chatterbait specialist Bryan Thrift, the Z-Man Big Blade Chatterbait provides maximum thump and vibration with an oversized hex-shaped ChatterBlade that is...

  Crafted with precision, Strike King's KVD 300 Deep Jerkbait series boasts an ideal blend of roll, wiggle, and flash. From our exclusive weight transfer system for enhanced castability to the 3D...

Strike King's Perfect Plastics are well-regarded soft plastic lures, thanks to their unique blend of ingredients that makes them the softest, saltiest plastics available. They also boast Strike...

The Keitech Swing Impact FAT offers anglers an extremely versatile bait that can be utilized with a number of techniques and in almost any scenario. The Keitech Swing Impact FAT is thicker than the...

Built for light spinning and bait finesse applications, the Yamamoto Shad Shape Swimmer Swimbaits excel on small swimbait heads, A-Rigs, drop shot rigs, and hover-style rigs with forward-facing sonar...

Built for light spinning and bait finesse applications, the Yamamoto Shad Shape Swimmer Swimbaits excel on small swimbait heads, A-Rigs, drop shot rigs, and hover-style rigs with forward-facing sonar...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being available in the US, it has been a very popular bait for the...

Making itself known with multiple undulating "hair-like" appendages, the Hideup Coike Thunder Elastomer Creature Bait captivates bass with continuous lifelike motion and subtle micro vibrations...

Made with an extra-large size to tempt big bass, the Hideup Coike Shrimp Magnum Creature Bait is perfect for open water or heavy-cover applications while offering plenty of heft for long-distance...

The Berkley Power Blade Compact Colorado/Colorado Spinnerbaits offer a highly effective option for targeting fish that are feeding on smaller baitfish and forage. With a smaller and more subtle...