Baits

The PowerBait MaxScent line of baits features an innovative material that releases a powerful scent field to attract fish more effectively than ever before. This durable yet soft material is perfect for finesse presentations and comes in realistic matte...

The Rage Tail lure boasts a distinct and exclusive tail design, setting itself apart from other soft plastic baits. Engineered with unparalleled precision, each lure serves a particular purpose and utilizes premium-grade plastics for optimal performance...

Introducing the Flipping Brush Jig, an indispensable tool for extracting tough bass from dense, impenetrable cover. This heartier iteration of the Brush Jig features a robust design and a sturdier VMC black nickel hook for enhanced strength and a...

Chompers Finesse Tubes 3.5" (10 Pk) offer superior action and fish-attracting qualities when rigged with Chompers Tube Weights, jigheads, Texas style, or any other tube rigs. Made of soft plastic and infused with salt and garlic, they are a favorite...

Crafted for versatility with the power to thump and vibrate at all retrieve speeds, the new Z-Man GOAT series baits sport twin action tails with the same unique curved paddle tail design arming other Z-Man baits. The GOAT's segmented, slightly flattened...

The Hog Farmer Tactical Bassin Mini Flex Rig - 4 Blade, designed by Matt Allen and Tim Little of Tactical Bassin, is ideal for when bass are targeting smaller baitfish or when a downsized profile is needed to entice a bite. With a six wire construction,...

Expertly designed and built to handle tough conditions, the Rapala Balsa Xtreme BX Brat 6 is a compact crankbait that offers an aggressive wiggle and unmatchable durability. Made with a balsa inner-core and coated with sturdy copolymer, this little lure...

Introducing the newest member of Strike King's popular soft plastics lineup, the 3.38" Mid-Size Rage Bug. As a top brand in the industry, Strike King continues to expand its renowned collection which includes the Rage Bug, Baby Rage Bug, and Magnum Rage...

Introducing the Luke Clausen Compact Pitchin' Jig - 25% smaller than our Tour Level Pitchin’ Jig, but still with a 60° flat-eye Gamakatsu 4/0 hook and a full range of color-matched paint schemes. Plus, the high-definition Thin Cut Series Skirt...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an...

The LOB Power Finesse Jig was designed to give bass a compact finesse jig look. The "finer than frog hair" skirt material combined with a beefy 3/0 Trokar hook gives the angler the power to get them in the boat.   "No matter if it's...