An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen before. Designed by ChatterBait inventor Ron Davis, the HellraiZer is power-driven by an...

The LOB Power Finesse Jig was designed to give bass a compact finesse jig look. The "finer than frog hair" skirt material combined with a beefy 3/0 Trokar hook gives the angler the power to get them in the boat.   "No matter if it's...

Designed by B.A.S.S Elite Series Angler John Crews, the Little John 50 features a strong computer chip bill, a silent weight transfer system, and ultra-sharp Gamakatsu treble hooks. This small crankbait offers long casts and an impressive range of...

Include a selection of Wiggle Warts in your crankbait collection. Storm offers top-quality colors for catching fish with their Storm Original Mag Wart Crankbait, which is larger than the infamous Wiggle Wart. This 2.75" bait has a wide wobble and steep...

The Snag Proof Zoo Dog 3/5oz is the pinnacle of innovation in topwater bait. With a flexible hollow body, this lure has an exceptional walk-the-dog movement that entices even the most cautious fish hiding in cover. Its integrated hook design ensures a...

Designed by Kevin VanDam, the Strike King KVD Dream Shot is an ideal all-around drop shot bait. Based on the popular caffeine shad design, it features a quivering and shaking triangle hinged tail section for maximum effect with even the slightest...

War Eagle Double Willow Blade Spinnerbaits have a long history of success at the professional tour level. These durable baits consistently catch fish and are particularly effective around grassy areas. Add War Eagle to your tackle box for optimal results!

The Strike King® Shadalicious Swimbait is a soft lure designed for optimal success in fishing. Its lively movement and realistic color options have been carefully chosen to enhance your time on the water. This versatile bait can be used with an open...

The Jewel VersaCraw is a highly versatile and customizable jig trailer, making it a top choice for anglers looking to achieve specific actions with their bait. Its various gates and appendages offer endless possibilities for customization. With the Jewel...

The Berkley PowerBait MaxScent Creature Hawg was designed for use in heavy cover and provides anglers with a competitive edge when battling large fish. With reinforced scenting and a sleek creature bait profile, this bait is ideal for flipping, pitching,...

Discover the expert-approved secrets of crappie fishing lures with the Strike King Mr. Crappie Slabalicious 2" (15 Pk). For 25 years, Wally Marshall has devoted himself to perfecting his skills and knowledge, resulting in the ultimate crappie lure on the...