Baits

Experience extreme surface disruption with the Crock-O-Gator Head Knocker Buzzbaits. These innovative buzzbaits create a boisterous topwater presentation that is sure to ignite the feeding response in bass. Each rotation of the premium buzz blade...

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive shallow water fishing. The square bill design and distinctive...

The patented transforming lip system of the SuWitch, originally featured in the XPod, allows anglers to effortlessly change the angle of the lip with a simple "click," making it easy to switch between various target ranges and action profiles. "Su,"...

The Beatdown is a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. This is a technique where the key is to do less and don’t overthink it. If you want to experience fast action and lots of bites, you need to let it do...

With the revolutionary 5-D blank process, the HIEN has found a new purpose, showcasing its delicate fast action tip for precision control and strong mid-section for confident power. Thanks to the unique 5-D patterning and layering process, the variable...

Introducing the Karashi by Megabass - a next generation finesse bait for fishing. This lightweight, slow sinking lure offers a straight retrieve with dead stick action, similar to a spybait. Its slim design allows for easy underwater walk-the-dog...

Introducing our latest addition to the renowned swimbait family - the Live Magic Minnow. At just 2 1/4", this micro swimbait is set to become a timeless classic. Its innovative and patented design, featuring "swim slots" and a pintail, delivers...

The Triton Mike Bucca Bull Shad Slow Sinking Swimbait perfectly imitates the unique profiles and swimming patterns of various shad and baitfish found in fisheries across the United States. While the renowned West Coast trout-style swimbaits are known to...

As versatile as they are productive, the Z Man ZinkerZ feature a super tough, salt impregnated ElaZtech body designed to sink slowly and provide a tantalizing fluttering action on the fall. Rig them straight, Texas, Carolina, Wacky or on a drop shot,...

The technologically advanced Mikey is a top-of-the-line Japanese hard bait recently introduced to the U.S. market. Utilizing cutting-edge materials and design techniques, Jackall is able to quickly transform computer-generated 3D images of the lure into...

The Presco Enterprises Carolina Keeper eliminates the swivel and is designed for easy adjustment. The Carolina Keeper allows you to tie only 1 knot, rather then 3 knots. 8 per pack. Instructions: To place on line or when adjusting leader length...

Delivering all of the same seductive features as the original T.R.D., the Z Man Big T.R.D. offers a larger profile that works to draw more attention and entice bigger bites. Built to pair perfectly with Z Man’s Power Finesse Shoomz, the Z Man Big T...