Baits

The BIG-M is the latest advancement in Megabass's line of large crankbaits, incorporating years of innovation and evolution. It forgoes the traditional plump and long-billed design of previous deep crankbaits, instead opting for a streamlined, flat-sided...

Experience the 6ft range with BIG-M2.0, a favorite among skilled anglers on lake Biwa like Shinji Sato. Designed with a low center-of-gravity, this crankbait creates a powerful and enticing flash that attracts predators in deep waters. With a triple...

 The Bagley Balsa B1 square bill crankbait is a top choice for tournament pros due to its highly buoyant HCM formed body, square bill designed for bouncing off rocks and heavy cover, and welded-through wire construction which makes it easy to reel...

The Z-Hog’s little brother may look small, but it’s deadly when big bass in heavy cover are in a funk. Whether the cause is excessive fishing pressure or an unrelenting cold front, pitch this little creature bait with a heavy weight when bass...

Designed and tested by renowned angler Kevin VanDam, each crankbait in the KVD line boasts an expertly-crafted, chip-resistant finish and lifelike 3D eyes. The new Hard Knock sound adds an extra level of excitement to the proven KVD 1.5, making it a...

The YUMbrella Flash Mob Jr. features super tough stainless-steel, heat-treated wire, strong snaps and swivels, but now can be thrown on any type of rod and reel. Four (4) Colorado Blades offer more flash and vibration than willow blades Super tough...

With 5 arms and 8 blades, the Diamond Baits 6.5 Diamond Mine A-Rig is compatible with swim baits up to 4 inches in length and produces a high level of flash and vibration. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while allowing for free range of...

Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thinner diameter living rubber skirt in place of the heavy...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while allowing for free range of...

The Bomber Jointed Wake Minnow is an essential tool for any angler looking to catch big fish. With its single-jointed construction and flat bill, this lure creates a mesmerizing V-shaped wake just below the water's surface, attracting the attention of...

The Cumberland Pro Caster Jig features an optimally balanced and painstakingly tested custom head for a realistic fall and an uncanny ability to slip through cover. Each jig head is also finished with a chip-resistant powder coat and prism red eyes for...