The Bill Lewis MR-6 Mid Range Crankbait, part of the MDJ Signature Series, is a must-have for your freshwater fishing trips. Its flat sides and tapered tail provide an optimal action, with a balanced buoyancy and slow rise to the surface. It can...

The ONETEN Silent offers tournament anglers a new weapon with its deadly stealth and undeniable performance. Combining the balancers of the original ONETEN into a single, fixed weight allows for strikes from any position while maintaining its exceptional...

The Megabass Big-M 7.5 Crankbait is a game-changing lure crafted after the success of the BIG-M4.0. Its innovative design boasts low retrieve resistance, intense flash, and steady roll, all inspired by over 3 years of testing in the US. With the ability...

The Sunny B is a classic balsa lure with a modern body shape! Its 5 cm bite-sized profile features a hybrid shape that fills the gap between traditional lures and flat-sided bait. This gives the lure an action that is tighter than most balsa lures...

The BIG-M is the latest advancement in Megabass's line of large crankbaits, incorporating years of innovation and evolution. It forgoes the traditional plump and long-billed design of previous deep crankbaits, instead opting for a streamlined, flat-sided...

Experience the 6ft range with BIG-M2.0, a favorite among skilled anglers on lake Biwa like Shinji Sato. Designed with a low center-of-gravity, this crankbait creates a powerful and enticing flash that attracts predators in deep waters. With a triple...

The Bagley Balsa B1 square bill crankbait is a top choice for tournament pros due to its highly buoyant HCM formed body, square bill designed for bouncing off rocks and heavy cover, and welded-through wire construction which makes it easy to reel in fish...

The Z-Hog’s little brother may look small, but it’s deadly when big bass in heavy cover are in a funk. Whether the cause is excessive fishing pressure or an unrelenting cold front, pitch this little creature bait with a heavy weight when bass...

Designed and tested by renowned angler Kevin VanDam, each crankbait in the KVD line boasts an expertly-crafted, chip-resistant finish and lifelike 3D eyes. The new Hard Knock sound adds an extra level of excitement to the proven KVD 1.5, making it a...

With 5 arms and 8 blades, the Diamond Baits 6.5 Diamond Mine A-Rig is compatible with swim baits up to 4 inches in length and produces a high level of flash and vibration. WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov.

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while allowing for free range of...

Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thinner diameter living rubber skirt in place of the heavy...