Baits

The Kanata Jerkbait, weighing 1oz and measuring 6-1/3 inches, is specifically designed to attract larger fish that are drawn to bigger prey. Its flat side body has been finely tuned to emit a powerful flash, perfect for skimming over weed beds or...

The Big Bite 4.5" BFE Creature Bait (6 Pk) was thoughtfully designed for effective flipping action. Its robust body, enhanced with rings and a hook slot, makes it ideal for rigging on either a straight shank or an EWG hook. Plus, the wings and tail are...

Expertly designed with an aggressive wiggle and ultra-durable construction, the Rapala Balsa Xtreme BX Brat 3 is perfect for taking on big fish. Its tough balsa inner-core and rugged copolymer coating make it virtually indestructible. The unique "V" cut...

The Strike King Rage Bug is perfect for use behind the DB Structure Head and can also be used as a flipping or creature bait. Its unique flanges provide a subtle yet consistent action, even at low speeds. This makes it an ideal choice for any angler...

Experience complete control over larger bass with the Berkley Powerbait Maxscent The General Worm's reinforced scenting and enticing shimmy. Meticulously crafted with Berkley's new Maxscent formula, this worm has a slow, shaking descent and a larger...

The Power Swivels from SPRO may be small, but don't let their size deceive you - they are incredibly strong. The size 10 swivel boasts an impressive thirty-pound test rating and measures only a quarter of an inch long and as thick as a pencil lead. These...

The Reaction Innovations Fat Flirt Worm is a bigger version of its Flirt Worm counterpart, created by overwhelming angler demand. Designed for use with magnum shakey heads, power shots, Texas-rigs, Carolina-rigs, Neko rigs, and as a floating worm, this...

The Scum Frog Bassrat has a sleek design that enables it to smoothly maneuver through dense surface vegetation, perfect for targeting large bass. Utilize quick and abrupt movements to control the pointed nose and create a captivating darting and bobbing...

The Whopper Plopper 90 by River2Sea, created by renowned angler Larry Dahlberg, is a must-have for musky fishing. Its flexible tail rotates on the harness, producing irresistible rumbles that attract muskies at various retrieval speeds and depths. The...

Effectively control big bass with the Berkley Powerbait Maxscent The General Worm, featuring reinforced scent and a tantalizing shimmy. Made with Berkley's new Maxscent formula, this worm boasts a slow, shaking descent and a larger scent field for...

The Megabass Diving Flapslap is a versatile, all-year-round lure designed after the Threadfin Shad, one of the most popular baitfish in US waters. With Megabass' Internal Shaft Balancer System (patent pending), the Flap Slap can be fished at high speeds...

The Nichols Ben Parker Magnum Flutter Spoon 8" is gaining popularity among anglers for summer ledge fishing. It was a top choice for half of the top 10 finishers at the June 2014 Kentucky Lake FLW Tournament, as well as for the winning team at the June...