Baits

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while allowing for free range of...

Buckeye Lures is proud to introduce the new Buckeye Mini Mop Jig. Its tied the same way as the original Buckeye Mop Jig, providing its characteristic mop-like profile, except it actually uses a thinner diameter living rubber skirt in place of the heavy...

Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while allowing for free range of...

The Bomber Jointed Wake Minnow is an essential tool for any angler looking to catch big fish. With its single-jointed construction and flat bill, this lure creates a mesmerizing V-shaped wake just below the water's surface, attracting the attention of...

The Cumberland Pro Caster Jig features an optimally balanced and painstakingly tested custom head for a realistic fall and an uncanny ability to slip through cover. Each jig head is also finished with a chip-resistant powder coat and prism red eyes for...

Expanding upon Dixie Jet's renowned collection of spoons that have been highly effective in catching fish for over six decades, the Dixie Jet Pro Series Gizzard Spoon is an optimal size for a variety of fishing scenarios, fitting between the Original...

Developed by professional angler Skeet Reese, the Berkley® PowerBait® The Deal boasts a shad profile with high sides that enhance its size and presence. Its tails display a super high action, replicating the motion of fleeing baitfish, to amplify...

Designed by a professional angler and winner of the 2009 Bassmaster Classic, Skeet Reese, the Berkley Powerbait Pit Boss was created to provide anglers with the ultimate flipping and pitching bait. With a unique saber tail design, this bait offers a...

The Bill Lewis Scope Stik Suspending Jerkbait features flattened sides and an in-your-face action, specifically designed to be easily detected on forward-facing sonar. Its wide design allows for a large surface area to light up the screen, while the lip...

Put a Berkley PowerBait MaxScent Tube on your hook if you want to become an absolute Smallmouth smasher! This is an upgrade over an already-proven bait! Berkeley's Maxscent material has an ultra-realistic texture that is perfect for your finesse...

Experience extreme surface disruption with the Crock-O-Gator Head Knocker Buzzbaits. These innovative buzzbaits create a boisterous topwater presentation that is sure to ignite the feeding response in bass. Each rotation of the premium buzz blade...

Crafted according to the specifications of professional angler and BassMaster's Classic Champion, Kevin VanDam, the Strike King KVD 1.5 Squarebill Crankbait is an optimal choice for aggressive shallow water fishing. The square bill design and distinctive...